So, you have a stunning e-commerce website. It’s visually appealing, easy and efficient to navigate, and is stocked with well-priced goods that are in demand.

Now you just have to attract shoppers to your store. It does not matter if the store is a standalone website or a storefront on a third party marketplace such as Amazon, Etsy or eBay. If consumers can’t find you, they have no way of knowing how cool your site looks, how great your products are or how valuable your offers. Organic ecommerce SEO offers businesses of all sizes a reliable, proven way to drive traffic to your store so you can show them what you’ve got.

89 percent of consumers are using search engines to inform their purchase decisions. Effective SEO will drive some of them – the ones interested in the kinds of products you sell – to your store. From there the sales pitch is up to you.

Yes, as it is a very important part of the overall process. We will help you ensure that every step your customers take on their journey ‘through’ your inventory leads them to the right places, offers the information they are looking for and guides them to the destination you want them to ultimately head; the checkout.

It is, but often it needs to be conducted in a different way to a standard SEO keyword research project. Amazon, for instance, has its own search engine called A3. Therefore an Amazon seller will need to look at how searches work there, as well as in popular off Amazon search engines like Google and Bing. This calls for an additional set of skills that not all SEOs have.

When a potential customer lands on your site and is browsing through your products they will often have questions. If you are a clothing brand, for example, they may want to know the fit of a specific shirt. The picture alone will not tell them that. 

Without a detailed product description that offers them the information they need, it’s probable they will click away to another site, losing you a sale and handing it to your competitor. 

Product descriptions are also important for SEO. But they need to be written carefully and in accordance with the style of the platform you sell on. You need to include keywords without keyword stuffing and offer the information people are looking for in a clear, concise way. 

It’s tempting to make use of product descriptions from the manufacturer, and they usually have no issue with you doing so. Search engines, and consumers, will though. Google won’t credit you for the content as it is not original, and consumers are likely to be turned off as this kind of copy is usually very dry and boring. 

An e-commerce SEO campaign ensures that unique product descriptions are created  to avoid duplicate content on all product and category pages. It is extra work and perhaps even an extra expense for e-commerce site owners but is the only way a product’s page or listing will have a chance of ranking well in SERPs.

Absolutely, and it should be updated often with new, engaging content. Blogging is not only a good way to offer search engines more relevant, keyword optimized content to crawl but also as a way to engage customers as well.

We can. Our expert content writers have lots of experience creating engaging, informative blogs that keep keywords and SEO in mind while also adding value for your customers and have worked with a wide cross section of retailers in lots of different niches.

Savvy shoppers almost never purchase a product without knowing how it’s going to work for them. They read the good, the not-so-good, and the downright ugly reviews to make the all-important decision: should I pull out my wallet and take the plunge?

The immediate benefit of reviews is that they can make your future customers feel that more confident in purchasing from you. The more reviews you have, the more convinced a shopper will be that they’re making the right decision.

Reviews can help increase a store’s online presence, too. Since customer feedback appears on each product’s page, reviews can help pages be found on search engines via unique keywords. And in the case of Amazon, eBay and Walmart, all of which have their own search algorithms that differ from Google’s, reviews are a part of the overall SERPs evaluation.

Reviews help offsite too. If customers share products they’ve reviewed across their social networks, it’s more exposure for those products and your brand.

Did you know that Google’s image search, in itself, is one of the world’s most commonly searched resources when consumers are looking for products to buy? But Google bots can’t ‘see’ images in the way that we can. They have to be told what the image is via alt tags. So it’s essential that image tags are optimized so that yours show up in search. 

Image optimization is important for user experience as well. Images that are poorly optimized will load slowly and may display poorly on mobile, two things that your customers definitely do not want.

By now most website owners are aware of the fact that Google prefers websites that load fast and then continue to be fast to navigate as a user clicks through them. This is especially true for ecommerce websites.

But it matters even more for users. They want a fast, easy shopping experience. They don’t have the time or patience to wait around for product pages to load.

We are aware of the fact that some of our competitors will not work with certain retailers. Adult sites and CBD for example. We don’t think like that. As long as products are being sold legally, we know that even if it is a little harder, ecommerce SEO will help stores in these and similar niches. And we’re here to help.

We’ve seen those too. A lot. These packages are normally cookie cutter packages that do little to nothing to help your website in the search engines. We’ve even seen these packages hinder ecommerce SEO in the past, for some of them actually build shady backlinks or insert scripts or widgets into your website that Google and other search engines will then punish you for.

This happens in every niche in every city in the world. There will always be competitors that are only here for the fast / quick buck and don’t care if their website gets penalized. Sadly, some of them are uninformed and don’t realize the type of SEO they are doing will result in a penalty.

There are some options, our primary recommendation is to ignore them. Google tends to sort these things out and will handle them appropriately. It may take time, but it will happen. In the meantime focus on your ecommerce website and making the best possible SEO decisions and you’ll be fine.

SEO ready and SEO optimized are two very different things, especially in the world of ecommerce SEO.

‘SEO ready’ means the website has all the required elements in place ready to set up for Google, Bing etc. It doesn’t take into account the fact that keyword research won’t have been done, the backlinks won’t be in place and neither will the content.

You can buy a car in kit form but if you don’t know how to put it together it won’t be ready to go. The same is true of an ecommerce website, you can have everything you need to set it up but SEO will require expertise to get right.

CRO stands for conversion rate optimization. If you combine SEO and CRO you’ll get the best of both worlds. SEO will help drive traffic to your site and then CRO will help ensure that traffic converts. As in people buy your products.

At Pearl Lemon we make use of heatmap, scrollmap and similar reports to analyze how people engage with your site so we can better optimize each page for conversions.

We can. International SEO in general is a particular area of expertise of ours as our team is a global one. This expertise extends to ecommerce SEO and we can help you formulate SEO strategies to help your products reach people on a global level as well as a national one.

We assume you were on a certain website that involves fivers. And the answer is no. High quality backlinks – the kind ecommerce stores need – take time and patience to build. No one can offer real backlinks at that price. What you would be paying for are bot placed links, and all they can do is damage your website’s reputation, sometimes even beyond repair.

Bad links happen. Sometimes you didn’t even put them there. We can help you put things right, remove the bad links and replace them with high quality backlinks that will boost your ecommerce SEO and your business’ brand reputation.

Sure. Our initial conversations with clients are no-pressure, no hard sell conversations about how we can help you. Contact us today and you can speak with Deepak, our CEO, and he’ll answer any questions you have as fully and honestly as he can.