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Drive Your Business With Pearl Lemon Group 360 Degree Digital Marketing

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Digital marketing is all about finding new customers and generating revenue for your business. 360° Digital Marketing will ensure your winning streak never ends, adapt to new emerging technologies, and make the most of every opportunity to get ahead of every challenge in new, fun, and exciting ways.

Pearl Lemon Group is a full-service digital marketing and design agency transforming ambitious companies into powerful brands in the UK and beyond. With 25+ years of SEO experience between us, we’ve got a track record of getting RESULTS for our clients. 

360° digital marketing is the best marketing strategy, especially for small business owners and entrepreneurs. This strategy covers a broader target audience and is a very effective method of retaining customers.

Our 360° digital marketing services will produce maximum results and boost your business. Get in touch with us; we will be more than glad to help you.

360 Degree Digital Marketing In A Nutshell

Like multi-channel marketing, 360° digital marketing aims to make a brand appear everywhere in the world of the target consumer. It involves branding products and services on television, radio broadcasts, newspapers, and all possible platforms.

360° marketing is about finding new potential customers anyhow, no matter where they are. The 360° marketing approach uses all messaging channels, but they all offer a similar and unified customer experience.

In short, 360° digital marketing gives you the power to influence and guide your customers’ decision-making process.

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The Pearl Lemon Approach to 360 Digital Marketing

The goal of SEO is to increase your website’s organic ranking positions on search engines like Google and Bing and make it simpler for your target audience to find you online.

At Pearl Lemon Group, our SEO services aim to optimize your business website so that your target audience can find your products and services.

Our team of experienced and passionate SEO professionals focuses on delivering practical and effective SEO campaigns to help your business thrive. Our primary goal is to improve your website and drive long-term SEO success. 

Here are our recommendations for the best SEO practices:

  • Continuously optimize your title, description, and URL for all your web pages.
  • Quality content supports all your SEO efforts.
  • Continually and consistently produce content for your website.

One of the easiest ways to reach the most qualified audience is PPC or pay-per-click ads. It gives you the chance to reach them where they are already looking, often long before your competitors do.

Pearl Lemon’s PPC management services will help you achieve your goals whether you want to improve conversions, drive more traffic to your website, or both.

This strategy is best for attracting a lot of web traffic to your webpage in the shortest time possible, and its biggest advantage is that you can see the results right away. 

However, one weakness with this method is that it doesn’t have a longer life compared to other SEO techniques. This means you have to continually pay for the ads to keep the traffic coming in.

Recommendations for a successful PPC Strategy:

  • Choose or identify the right targetted keywords. You can try various keyword tools like Google AdWords keywords planner, SEMrush etc.
  • Keep an eye on your PPC campaign to determine which keywords perform best.
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Customer relations & communications

We all know how important customer relationships are for the success and growth of any business. Customer relations go beyond interactions after a customer makes a purchase. 

You have to build and maintain long-lasting relationships if you want to succeed in the long run.

For an effective customer communications policy:

  • Keep in touch with your customers via your customer resource management (CRM). For example, ask for feedback about your products and services, suggestions regarding improvements etc.
  • Treat your customers like they are king. Treat them well, and they will keep coming back to you.
  • Respond to your customer’s complaints and resolve any issues fast.

The main goal of customer communications is to push up customers for a lifetime value and develop powerful brand advocacy.

Outbound E-mail campaigns

Advertising your products and services via e-mail services is known as E-mail marketing. It’s one of the best methods to promote your business and increase brand awareness among your loyal customers.

To get the best out of outbound E-mail campaigns:

  • Adopt a more personal and emotional approach when crafting messages for your potential customers. 
  • Send e-mails to prospects who are more likely to become loyal customers. Do not just send out messages to anybody or anyhow.
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Lead generation is the process of attracting and converting people who have shown interest in your company’s products and services. It is a means of attracting potential customers to your business and driving them to make the final purchase.

But to generate the best possible results from every lead, you need to nurture them. Lead nurturing is the process of building relationships with buyers at every stage of their buyer journey. 

The intent is to listen to their current needs and deliver valuable content to help them find the answers that they need.

Tips for nurturing Your Inbound leads:

  • Adopt marketing automation systems to make it easier for you to nurture campaigns
  • Get an understanding of your customers. Find out as much information about them as possible.
  • While communicating to your leads, tell them about your products and services in full detail. Make them feel they are essential to you.

Social Media Marketing

Various social media platforms provide an opportunity for businesses to engage with existing and potential customers, strengthen relationships, and raise brand awareness.

Tips for effective social media marketing:

  • Create a posting schedule for your online content;
  • Publish content on your social media profiles regularly;
  • Listen and engage with your followers;
  • Run social media advertisements;
  • Give feedback to customer queries and so much more.
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Content marketing involves content creation, publishing, and distribution to your target audience. Content marketing is a great way to increase brand awareness, drive organic traffic and acquire new customers.

Tips for effective content marketing:

  • Create content in your preferred form and style that suits your business voice.
  • Promote your content at every possible chance.
  • Let your content be reliable and valuable to your target audience.

Website Design and Management

Every website has its own needs, and that’s why all website management services are custom-made to fit your business goals.

Developing and launching a website is an exciting time for businesses; It improves functionality and attracts a greater audience. However, Once the website is up and running, it must be monitored to maintain quality and performance. 

Tips for a high-performance website:

  • Optimize Images
  • Implement Full Page Caching
  • Optimise/Upgrade PHP
  • Decrease Server Response Time
  • 404 & Bad Request Review
  • Minimize Redirects
  • Ensure Bad Requests Are Avoided
  • Plugin Optimization
  • Remove render-blocking content
  • Specify Image Dimensions
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Get Access To Our Exceptional Digital Marketing Services in the UK and Beyond

Let us help you build a sustainable 360 digital marketing strategy for your brand. Every business has a unique story, and our digital marketing services take an approach in line with your brand goals.

We always start with an in-depth assessment of your businesses’ target market and focus on the key revenue drivers to build brand awareness and site traffic.

Pearl Lemon is a London-based SEO and digital marketing agency serving clients worldwide. We have a track record of ranking our clients on page one Google!

But don’t just take our word for it; take a look at our video case studies and reviews from our clients!. We use the latest data insights and digital trends to create an optimized digital foundation for your organic growth, build your brand and increase ROI.

Contact us to discover how to help your business grow in the UK and beyond.

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