A SaaS product is a software as a service (SaaS) product. It’s a type of software that is typically delivered via the internet and accessed using a web browser or mobile app.
A SaaS product can be anything from an enterprise resource planning (ERP) system to an online accounting application, e-commerce platform, digital marketing tool, or customer relationship management (CRM) system.
In order to ensure a successful launch of a SaaS product, there are three main phases. This short checklist could be called a SaaS product launch checklist.
- The pre-launch phase
- The launch phase
- The post-launch phase
Before your team can launch your product and fill your sales pipeline with leads, a few things need to be done. At this point, you develop your launch plan and lay the groundwork for the launch.
Study the market you plan to enter and do your homework. Find out what your competitors are doing and how you can position your product.
- How does your product differ from those of your competitors?
- Is it different from other players on the market in terms of addressing pain points?
- Are there any similarities?
- Could you fill any gaps?
Having the answers to these questions will assist you in planning the next phases of your launch.
Determine your Unique Selling Proposition (USP) based on the findings of your business research. This is what sets your product apart from others in the market and what makes customers want to purchase it.
It’s like determining what clients want and what your company can deliver well by defining the UPS.
Your user persona should be defined after you’ve defined what your product excels at and how it compares to the competition.
SaaS product managers must understand what jobs their products help users accomplish. A user persona represents the kinds of customers that will benefit most from your product.
Your market research has been completed, your UPS defined, and your target users identified, and it’s now time to establish your GTM strategy.
In this stage, you need to choose which tactics you will use in order to obtain leads. Your SaaS product launch can be made or broken by this step. Don’t rush through it.
Your SaaS product will get noticed on your launch date if you use these go-to-market tactics:
Launching your product on Product Hunt is a great idea. You can showcase your product on a free platform to other tech enthusiasts.
You can utilise product reviews on Product Hunt to generate a buzz about your product and get your business noticed.
However, it only permits you to relaunch the same product every six months, and that is only for major redesigns! You have to do it right the first time since you cannot relaunch the same product after six months!
It’s all about being unemotional and serving content that stimulates interest in a product without actually promoting it.
A resource can be a blog, a video, or a case study.
In addition to creating content that is educational and inspiring, we also strive to optimise our web content for search engines.
Your product launch plan may include paid advertising if you have the budget for it.
You could also try Google Ads or social media advertising. The best way to get customers who search for tools via search engines is probably via paid search if you must choose.
Your organic search engine optimisation efforts will be boosted by paid ads, allowing you to acquire new customers faster.
Consider creating a product demo to further your marketing efforts.
Here, you can choose between prerecorded or live demos of the product.
It is less personalised but also much more cost-effective to go with the first option. You can simply create a screencast that demonstrates the best features of your product.
Having already started the process of acquiring users, you need to ensure that once users register for your freemium or trial accounts, they engage with your product, reach the activation point, and become paying customers.
User onboarding can help you achieve this.
Onboarding strategies should include the following.
Data can help you build personalised user experiences based on the different types of users who are interested in your product.
You can start by using a welcome screen and adding a short micro survey asking the user about their main goal.
According to the answer, you should create separate segments and guide each group of users to the product features that are relevant to them.
You will know what features are more relevant to your segmented users once you have segmented them. Make a checklist of the ones that will bring them the most value and prompt them to engage with those who will.
Your checklists should be short and focused on guiding users to milestones. It is your objective to take them from the point of signup to the point of activation.
It may be insufficient to simply add a checklist with the tasks you want them to complete.
The learning curve of the product should be steeper if it is steeper. You also need to ensure the user knows how to perform each task without experiencing any friction if you want the user to gain value.
The best way to accomplish this is to create interactive walkthroughs that step them through the process step by step.
The importance of collecting customer feedback cannot be overstated. Your product will be more valuable if you identify the areas that cause friction in the user experience and act on the feedback.
A relationship based on providing more value to the customer often results in the customer wanting to stay with the company.
User feedback can be obtained through micro surveys and can be used to gauge the sentiment of your product.
They can be used to determine what is helping users accomplish their goals and what is causing them friction at different stages in the journey.
How do I get clients for my SaaS product?
This is a common question that many entrepreneurs and small business owners ask themselves. The answer to this question is different for each company. Some companies, like the ones in the digital marketing industry, are able to generate revenue with their product and services without having a client base. However, most companies need to build relationships with customers in order to generate revenue.
In order to get clients for your SaaS product, you need to keep your costs low and provide value for your customers.
There are many ways to launch a new product. Some of them are more effective than others. The most important thing is to get feedback from your customers in order to make sure that you’re on the right track.
You can use customer surveys, focus groups, and interviews with customers to gather valuable information about how they feel about your product and what they think about it. You can also use social media listening tools like Facebook Analytics and Google Analytics to find out which social media platforms are most popular for your target audience.
SaaS companies measure their customer count in terms of monthly active users. This is the number of unique people who have used their product within the last month.
Many SaaS companies use this metric to decide which markets they should enter and which products they should build. They also use it in their marketing campaigns to determine how much they can spend on advertising and other marketing efforts.
Since there are many ways to define a customer, this metric is not always accurate as it doesn’t take into account the number of customers who haven’t paid or those who haven’t used the product yet.
The commercialisation of a SaaS product is a natural process that starts when the product is developed. The first step in the commercialisation process is to understand the target market and set realistic expectations for the project. The next step is to build a sales funnel, which includes lead generation and marketing activities.
It is important to identify your target audience and find out what they are looking for in your product before you start building it. You should also create a content marketing strategy that will help you with lead generation so that you can get more leads on your website.