This case study details how Pearl Lemon's founder, Deepak Shukla, used their PR services to improve his personal brand's online visibility and differentiate himself from others with the same name.
The main challenge was that Deepak Shukla shared a name with a prominent virologist, leading to confusion in search results. The goal was to dominate UK-based search results for his name and push down the virologist's Wikipedia link.
Pearl Lemon implemented a comprehensive content strategy, creating a wide range of content. This involved tactical placement of news articles, securing publications like Digital Journal, and getting podcast and blog features for the founder.
The strategy successfully pushed the virologist's Wikipedia link to the bottom of page one. Deepak Shukla's results now cover a significant portion of page one, page two, and even page three of search results, effectively differentiating his personal brand.
PR Case Study For Digital Marketing Agency Owner We take our PR seriously! Serious enough that our service model is based off of the results we were able to get for our founder Deepak Shukla. It’s a case of practising what we preach.
So the challenge we’ve had is that I’ve also got the same naming convention of Deepak Shukla similar to numerous other professionals sharing the same name. That was a challenge because people often confused Dee with the virologist of the same name. So with that in mind, if we go back to the original search, I’m searching for a UK based IP and the UK results- focusing on UK based keywords was very important for this project. We did a couple of things, as you can see.
We created a whole range of content… to the extent that we’ve been able to push down this Wikipedia link of the virologists all the way down to the bottom of page one. Looking from a PR perspective, we’ve got results covering a huge amount of page one as well as page two and an event going as deep as page three. If we follow it up to page four, I think it might be here that it begins to change and the other chap begins to show up.
Continuing on with this project was the news. We ended up with a publication in Digital Journal, which is in relation to some actual internship placement. Regarding news articles, it is all about tactical placement. In addition to this we got our founder podcast features, blog features and more.
Originally published by the delivering Pearl Lemon team at pearllemon.com/pr-case-study-digital-marketing-agency-owner/.
This case study details the launch and scaling of Plant Sumo, a London-based plant-based food venture for both direct-to-consumer delivery and corporate catering. The focus was on building a single, accountable operational system from kitchen to customer to ensure performance under real demand.
100+ Weekly Deliveries Supported
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60 Guests Served
Read the case studyPearl Lemon Catering provided skilled BBQ service staff for Workplace UK's corporate BBQ event, ensuring professional control and a smooth experience for attendees. The service focused on expert grilling, comprehensive food preparation, and adaptable on-site execution.
Two Dedicated Grill Staff Assigned
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
