The Relationship Firm, founded by Stephanie McKenzie, aimed to expand its reach beyond one-on-one counseling by developing a set of online courses to generate passive income. Pearl Lemon assisted in launching these courses on platforms like Udemy and Teachable.
1,000
Students enrolled
first phase
4.5 stars
Average rating on Udemy
£25
Course price
13
Initial reviews gathered
within a few weeks
The Relationship Firm lacked experience in creating and managing online educational platforms, needed to position its unique counseling expertise engagingly for course content, and required an SEO-optimized digital marketing strategy to attract students on competitive online course platforms.
Pearl Lemon executed a multi-phased approach, starting with platform setup and optimization on Udemy and Teachable, including SEO-driven copywriting and strategic course pricing of £25. They guided course development, crafted lead generation materials, provided launch support with targeted campaigns, and assisted in managing feedback to achieve 13 reviews with an average rating of 4.5 stars.
The online course launch achieved measurable success, with over 1,000 students enrolling in the first phase, exceeding initial expectations. The Udemy course maintained strong ratings averaging 4.5 stars, establishing a secondary, sustainable revenue stream. Furthermore, a dedicated Teachable page now provides a fully functional course ecosystem for future content additions.
Originally published by the delivering Pearl Lemon team at pearllemon.com/seo-case-studies/online-course-success/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
