Contractor Digital Marketing Services That Generate More Calls & Leads

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Do you want to get more leads, calls, and new contracting jobs? Pearl Lemon Group’s digital marketing services will help you get there! The Pearl Lemon Group is a team of marketing and SEO experts with over 25 years of collective experience in our respective fields.

We have partnered with diverse small, medium, and large enterprise businesses to deliver the results they want through comprehensive and cohesive digital marketing campaigns.

Our digital marketing team are industry leaders and can help improve or build a digital marketing scheme from the ground up for your contracting business. Book a call with our digital marketing experts today to learn more about our digital marketing services for contractors.

Attract More Clients With Digital Marketing For Contractors

Traditional marketing strategies like Yellowpages and door hangers have been thrown out the window. What’s in? SEARCH ENGINES. 

In the past few years, the explosion of the internet has birthed the need and use of internet marketing. People go to search engines like Google or Bing to look for the services they need. The internet is now the most valuable marketing channel for businesses, including contractors.

Digital marketing for contractors is more cost-effective than other traditional methods, and it helps you reach potential customers easily. Listings in directories don’t cut it anymore. Most consumers in every industry are running online to find businesses they like, so having a solid presence is an added advantage.

And for that to happen, you need a solid digital marketing strategy.

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What You Will Get With Pearl Lemon Group?

We know that there is no cookie-cutter approach that works well. We take this same thought process to conduct our digital marketing campaigns. Choosing the Pearl Lemon Group as your digital marketing partner means you will get:

  • A bespoke and custom approach: Our team will conduct a thorough audit of your website and online presence to assess your brand presence and authority. We strive to give personal recommendations, so we leave no stone unturned.
  • Better strategies: marketing cuts across multiple areas, each with its complexities. At Pearl Lemon, we will help you develop bespoke digital marketing campaigns and show you the best practices. We will also put in the time to understand your internal and external markets to get the best out of your strategy.
  • Access to expert services: we know that employing us means entrusting part of your business to us. We use modern technology, software, and strategies to get work done. We also stay up to date with the changing trends in your specific industry to ensure that you get maximum results from your strategy.
  • Weekly 1:1 sessions with your account manager: You will have the option to book a weekly standing call with your account manager to address concerns and go over the status of your campaign. This will help you rest assured everything is going according to plan.

Contractor Digital Marketing Strategies For The Win

No doubt professional construction companies are exceptional. They have the skills to take a vision and turn it into reality, but promoting this business can be tricky and a bit of a hustle.

That’s why partnering with a dedicated team of experts to implement the right contractor marketing ideas will put you at the top of your game. The team at the Pearl Lemon Group specializes in growth…specifically the growth of your business. 

We have a results-driven strategy that can help any business in any niche achieve more bookings, more sales, and overall more customers.

Now, let us get into the best strategies for your company.

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Optimize Google My Business (GMB) For Contractors

You can acquire new customers by having a Google My Business or GMB set the right way. GMB is a free management system that allows you to list all your business information, so every contractor should be taking advantage of this.

GMB listings showcase business information like:

  • Your business address
  • Contact information
  • Reviews and more.

GMB is an efficient and effective tool for businesses as it helps increase your business’s visibility among local Google users and can generate more leads. The Pearl Lemon Group’s digital marketing team will help you:

  • Create a Google My Business website for you and optimize it.
  • Deliver high-quality content; for example, we will ensure that you have high-quality pictures in every category that Google provides.
  • We will help you add a detailed business description without leaving any information behind. We will incorporate keywords relevant to your contractor business and include a unique mission statement. Additionally, we will utilize your GMB posts to showcase your products, including CTA’s like “Book,” “Order Now,” ‘sign up,” or “call now” to ensure that your visitors take quick action.

Mobile-Friendly Website Design

More than 87% of people now own a smartphone in the UK, and worldwide, the current number of smartphone users is at 7.10 billion, which makes 89.7% of the whole world population. 

So it’s only wise that you have a website and a mobile-friendly one at that. If a website isn’t easy to navigate, people become frustrated and move on quickly.

At Pearl Lemon Group, we are committed to your digital success 100%. With our website design services, expect to have search-engine friendly website design that works across devices, engages page visitors, and flaunts your unique brand identity to your target audience.

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SEO or search engine optimization

Okay, now you have a website, now what? Google needs to show the best results in the SERPs to ensure consumer retention. 

SEO is the process of improving the quantity and quality of web traffic to a website page from search engines. SEO targets unpaid traffic rather than paid traffic.  

To appear on the first page of Google, after your website design, you need to perform search engine optimization. Getting found on Google takes work.

Pearl Lemon Group is genuinely passionate about delivering bespoke and successful marketing solutions to our clients. It’s not about “making the sale.” We are focused on our client’s success. 

Our SEO services include but are not limited to: 

  • Complete Keyword Analysis and research
  • Link building
  • Technical SEO
  • Sitemap optimization
  • Website Design and Optimisation
  • Ranking Reports
  • Social Media Setup
  • SEO Copywriting
  • Content creation
  • Professional website audits
  • Feedback
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Linkedin Marketing for Construction Companies

Just posting on your social media profiles alone won’t get you clients! Linkedin is a social network that focuses on professional networking and career development.  

Linkedin is a tool that you want to add to your digital marketing efforts. We will help you follow up and nurture these prospects using our ‘Linkedin follow-up system.’

Furthermore, you’ll also receive access to our exclusive follow-up training videos to help you deliver consistent follow-ups for the long-term development of your business.

Reputation Management

As a company, you want to make sure you are managing your reputation. Our digital marketing services for contractors include online reputation management to increase positive commentary online while managing the negative ones.

We have a team of dedicated reputation managers and sophisticated software to boost your business’s overall reputation online and review ratings.

We will help you set up an automated system for collecting reviews through texts and email requests and improve your brand image on platforms like Google, Facebook, Yelp, and more.

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Video Explainer Videos For Your Contracting Services

Video Marketing, by far, is one of the best forms of marketing. A 2020 research report from Wyzowl.com found:

  • 89% of video marketers say video gives them a good ROI.
  • 83% of video marketers say video helps them with lead generation.
  • 87% of video marketers say video has increased traffic to their website.
  • 80% of video marketers say video has directly helped increase sales.
  • 95% of video marketers plan to increase or maintain video spending.

Our expert video marketers can create compelling ads that turn casual browsers into paying customers.

What Makes Pearl Lemon Special?

The team at the Pearl Lemon Group specializes in growth…specifically the growth of your business. We have results-driven strategies that can help any business in any niche achieve more bookings, more sales, and overall more customers.

Whether you are new to marketing or already have years of experience on your hands, Pearl Lemon Group’s team of home service digital marketers will ensure that you achieve your business goals faster and with better results. 

  1. We Are Client-Focused: We put complete focus on our clients because we want them to succeed. Our marketing team spends as much time with each of our clients to fully understand the nature of their business and how we help them better achieve their goals.
  2. We Deliver Results: we have a track record of delivering results for our clients. Our marketing teams are dedicated to being the best at whatever they do. But don’t just take our word for it. Take a look at some of our client reviews and testimonials.
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3. We Practice Transparency: We provide our prospective clients with a wealth of information to help them decide when hiring a digital marketing agency. We only use white hat techniques and are honest about what can be done.

4. We Use Data Wisely: At Pearl Lemon, we know the best way to solve problems is to look at data, statistics, and analytics. While we rely on our own experience, we also double-check data to get factual information essential for solving marketing challenges for our clients.

5. Timely Service: we understand the importance of meeting deadlines; that’s why we work tirelessly to deliver work projects on time and with great results

Earn More Leads and Drive Sales with Pearl Lemon home Services Marketing

We practice what we preach. Check out the other brands we have developed with our bullet-proof digital marketing strategies. We would love to add your contractor company to our list of successful clients. Each site gets its unique approach based on the services offered. 

If you are still working on deciding who the best digital marketing agency will be for you, you are welcome to check out our company culture and values to see if we may align.

If you currently have your digital marketing done in-house but need a little extra boost, book a call with one of our digital marketing experts today! We can help you figure out the best plan of attack for you to achieve your goals.

Learn more about our digital marketing services

Website design

Anyone can put up a simple website, but a Contractor website designed by experts ensures that your site is beautiful, fast, easy to navigate, gives a seamless user experience, and aligns with your brand.

An excellent digital strategy by web design agencies is more hands-on as they are hired to plan and execute a specific project. These experts will work from scratch to create a custom solution for a new business.

And for contracting businesses with already functioning sites, the digital consultants will revamp and rebuild the websites to fit into the rapid technological changes and user behaviour.

Our digital marketing experts will help you relaunch and start over with a high-converting functional website.

Content Management

Creating content, i.e., Writing and publishing articles, posts, or blogs, takes a lot of time and requires consistency, which might be challenging to keep up with, especially for business owners.

Even when you do enjoy writing these posts and might have time for it, your content can only be effective if there’s a well-planned strategy in place.

Our contracting digital marketing specialist will use research and data to discover topic ideas your customers search for and craft strategies for publishing.

In addition, our content is tailored towards the popular interests in the Uxbridge area so you can connect with your local audience. A digital consultant will also optimise created articles and publish them regularly on your website.

Search engine optimisation (SEO)

SEO is one of the most recognizable tactics employed in a digital marketing strategy. SEO includes but is not limited to:

Creating and publishing high-quality and relevant content on your contracting website Procuring quality backlinking Reputation management and branding Keyword analysis Social media marketing and management Google guideline compliance SEO audit report and analysis Website and traffic analytics Managing new content processes and more.

This list consists of only a few of the elements that SEO covers. Managing your SEO is only one of the many hats that a digital consultant wears, and it’s those aspects that can make or break your digital efforts.

Social Media Management

Growing your social media audience and getting more followers requires creating consistent and engaging posts and customer interactions.

Social media consultants can assume the role of posting on your social media accounts and keeping up with the online conversations while saving time and being effective on these platforms.

Working with a Pearl Lemon social media specialist will give your content a consistent feel aligned with your brand, and since they are specialists in the field, they are at the top of the trends and changes in the digital landscape.

Digital Ad Campaigning / Advertising

There’s a lot to learn about digital marketing tools, and hiring a consultant to oversee these efforts will help you maximise your returns.

For example, you contemplate advertising on social media platforms like Facebook and Instagram or look into paid ad strategies on Google, a digital marketing consultant will know where you need to invest your money on the web.

Our team knows exactly how to cater towards the people of Uxbridge such as connecting with Brunel University and local businesses to promote your products through sponsored posts, podcast ads, and other forms of media placement.

Marketing Strategies

Our digital marketing experts will help you assess your design assets, pick the right technological solutions for your brand and build short-term and long-term marketing strategies.

Such may include helping out with inbound or outbound marketing efforts, suggesting different tools and services that could be used for automation, helping out with PR, marketing and networking activities, and so much more.

We Have Worked With:

FAQs

A digital marketing contractor focuses on creating, implementing, and tracking paid and organic online marketing strategies for businesses. Pearl Lemon Group offers a digital marketing contractor to help whatever you need.

Digital marketing in construction can include posting informational videos on youtube, try social media marketing, and investing in local SEO. Pearl Lemon Group can help your company with all your digital marketing needs!

Marketing contractors are self-employed consultants and marketing specialists who work on behalf of companies with which they have a contractual agreement. Meanwhile, digital marketing contracts cover a wide scope of things including marketing, but they cover every digital presence. See if Pearl Lemon Group has the digital marketing contractors for you.

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