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Contractor Digital Marketing Services That Generate More Calls & Leads

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Need more leads, incoming client calls, and contracting deals for your contractor business? 

Well, our digital marketing services here at Pearl Lemon Group achieve that and more! With our team of marketing and SEO experts that have 25+ years of collective experience in digital marketing, you’re having it all.

Our agency has already worked with diverse types of businesses in delivering the results they want through tailor-fitted, effective, and efficient digital marketing strategies that we made for them.

We are industry leaders that can help enhance or build a digital marketing scheme from scratch for your contracting business. 

Learn more about our digital marketing experts today and have in-depth knowledge about what our digital marketing services for contractors are all about.

Book a call now.

Attract More Clients With Digital Marketing For Contractors

If you’re still using the classic ads like Yellowpages, flyers, posters, and door hangers, sorry to tell you but they have been thrown out the window for quite some time now. 

You know what’s a trending ad approach now? Search engines like Google, Yahoo, and Bing.

In the past few years, the explosion of the internet has birthed the need and use of internet marketing. People go to search engines to look for the services they need. The internet is now the most valuable marketing channel for businesses, including contractors.

Digital marketing for contractors is more cost-effective than other traditional methods, and it helps you reach potential customers easily. Listings in directories don’t cut it anymore. Most consumers in every industry are running online to find businesses they like, so having a solid presence is an added advantage.

And for that to happen, you need a solid digital marketing strategy.

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The Pearl Lemon Group Edge

There is no such thing as a one strategy fits all kind of approach. Every business is unique and we put that in mind before working with all of our clients. Working with us, you’re ensured of having the best personalised strategy that no other agency can give you.

Once you choose us as your digital marketing partner you will get:

  • A personal touch approach: Your business is unique from other businesses. You have something that sets you apart from others and we are going to leverage on that. We will do the necessary background research on your business so that we can understand better your goals and objectives for the project.
  • Better strategies: marketing cuts across multiple areas, each with its complexities. At Pearl Lemon, we will help you develop bespoke digital marketing campaigns and show you the best practices. We will also put in the time to understand your internal and external markets to get the best out of your strategy.
  • Access to expert services: we know that employing us means entrusting part of your business to us. We use modern technology, software, and strategies to get work done. We also stay up to date with the changing trends in your specific industry to ensure that you get maximum results from your strategy.
  • Regular Updates With Your Account Manager: We know that as a business owner, you’re meticulous when it comes to the progress of whatever investment you have made. That’s why we’re giving you the option to have regular meetings with your account manager. It can be weekly, monthly, or every 2 months depending on your needs. We like putting your mind at ease, so we’ve established an easier way of communicating with us.

Contractor Digital Marketing Strategies For The Win

No doubt professional construction companies are exceptional. They have the skills to take a vision and turn it into reality, but promoting this business can be tricky and a bit of a hustle.

That’s why partnering with a dedicated team of experts to implement the right contractor marketing ideas will put you at the top of your game. The team at the Pearl Lemon Group specializes in growth…specifically the growth of your business. 

We have a results-driven strategy that can help any business in any niche achieve more bookings, more sales, and overall more customers.

Now, let us get into the best strategies for your company.

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Optimize Google My Business (GMB) For Contractors

You can acquire new customers by having a Google My Business or GMB set the right way. GMB is a free management system that allows you to list all your business information, so every contractor should be taking advantage of this.

GMB listings showcase business information like:

  • Your business address
  • Contact information
  • Reviews and more.

GMB is an efficient and effective tool for businesses as it helps increase your business’s visibility among local Google users and can generate more leads. The Pearl Lemon Group’s digital marketing team will help you:

  • Create a Google My Business website for you and optimize it.
  • Deliver high-quality content; for example, we will ensure that you have high-quality pictures in every category that Google provides.
  • We will help you add a detailed business description without leaving any information behind. We will incorporate keywords relevant to your contractor business and include a unique mission statement. Additionally, we will utilize your GMB posts to showcase your products, including CTA’s like “Book,” “Order Now,” ‘sign up,” or “call now” to ensure that your visitors take quick action.

Mobile-Friendly Website Design

More than 87% of people now own a smartphone in the UK, and worldwide, the current number of smartphone users is at 7.10 billion, which makes 89.7% of the whole world population. 

So it’s only wise that you have a website and a mobile-friendly one at that. If a website isn’t easy to navigate, people become frustrated and move on quickly.

At Pearl Lemon Group, we are committed to your digital success 100%. With our website design services, expect to have search-engine friendly website design that works across devices, engages page visitors, and flaunts your unique brand identity to your target audience.

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SEO or search engine optimization

Okay, now you have a website, now what? Google needs to show the best results in the SERPs to ensure consumer retention. 

SEO is the strategy of improving the quantity and quality of web traffic to a website page from search engines. This is what we call the natural traffic inducer.

To appear on the first page of Google, after your website design, you need to perform search engine optimization. Getting found on Google takes work.

Pearl Lemon Group is genuinely passionate about delivering bespoke and successful marketing solutions to our clients. It’s not about “making the sale.” We are focused on our client’s success. 

Our SEO services include but are not limited to: 

  • Complete Keyword Analysis and research
  • Link building
  • Technical SEO
  • Sitemap optimization
  • Website Design and Optimisation
  • Ranking Reports
  • Social Media Setup
  • SEO Copywriting
  • Content creation
  • Professional website audits
  • Feedback
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Linkedin Marketing for Construction Companies

Just posting on your social media profiles alone won’t get you clients! Linkedin is a social network that focuses on professional networking and career development.  

Linkedin is a tool that you want to add to your digital marketing efforts. We will help you follow up and nurture these prospects using our ‘Linkedin follow-up system.’

Furthermore, you’ll also receive access to our exclusive follow-up training videos to help you deliver consistent follow-ups for the long-term development of your business.

Reputation Management

As a company, you want to make sure you are managing your reputation. Our digital marketing services for contractors include digital reputation management that will increase better conversations about you online while managing the not-so-good ones.

Our team is comprised of dedicated professionals that work with amazing software to enhance your contractor business’s overall reputation online and review ratings.

We will help you set up an automated system for collecting reviews through texts and email requests and improve your brand image on platforms like Google, Facebook, Yelp, and more.

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Video Explainer Videos For Your Contracting Services

Video Marketing, by far, is one of the best forms of marketing. A 2020 research report from Wyzowl.com found:

  • 89% of video marketers say video gives them a good ROI.
  • 83% of video marketers say video helps them with lead generation.
  • 87% of video marketers say video has increased traffic to their website.
  • 80% of video marketers say video has directly helped increase sales.
  • 95% of video marketers plan to increase or maintain video spending.

We have fantastic expert video marketers who create ads that turn dormant site visitors into paying clients for you.

Be The Top Contractor
To Choose For Projects

As the world evolves, so do the infrastructures, buildings, and homes around us. So when they decide to build something somewhere, who do they look for?

Of course, a contractor like you. And where do they look for you? On the internet. That’s one crucial reason you should have digital marketing on your portfolio.

So what are you waiting for? Book a call now.

We Have Worked With:

FAQs

A digital marketing contractor focuses on creating, implementing, and tracking paid and organic online marketing strategies for businesses. Pearl Lemon Group offers a digital marketing contractor to help whatever you need.

Digital marketing in construction can include posting informational videos on youtube, try social media marketing, and investing in local SEO. Pearl Lemon Group can help your company with all your digital marketing needs!

Marketing contractors are self-employed consultants and marketing specialists who work on behalf of companies with which they have a contractual agreement. Meanwhile, digital marketing contracts cover a wide scope of things including marketing, but they cover every digital presence. See if Pearl Lemon Group has the digital marketing contractors for you.

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