Digital marketing is quite common, and many agencies specialize in services ranging from digital marketing, but what about online marketing?

The term online marketing isn’t as popular, but if you have seen it, you might be curious to know if online and digital marketing is the same thing. Today, we will try to break down the difference as best as we can by the definitions and the services.

Digital Marketing Defined

Digital Marketing

Source: Pixabay

The term “digital marketing” refers to using digital channels, devices, and platforms (whether or not they are online) to create or promote a marketing message. To put it another way, you are not limited to using the internet with digital marketing. Because it incorporates a wide range of marketing approaches. 

Digital marketing can be used as an ‘umbrella’ phrase.

Digital Marketing Services

The most significant difference you will see is between the services. Both digital and internet marketing offer similar services, just in different approaches. Here are some digital marketing services.

  • SEO
  • Content Marketing
  • PPC
  • Social Media Marketing
  • Web Design
  • TV Ads
  • Digital billboards

Online Marketing Defined

Online Marketing

Source: Pixabay

Now online marketing can also be referred to as internet marketing which can somewhat help identify the difference. Online marketing is essentially a category or type of marketing within digital marketing.

Online marketing also gets called internet marketing because the main characteristic is that it requires an internet connection. So, for example, if you are using a marketing strategy that relies on the internet, it is labeled as online marketing.

Online Marketing Services

Some online marketing services can be the following.

  • SEO
  • PPC
  • Social Media Marketing
  • Content Marketing

Again any marketing method that requires internet usage is considered online marketing.

Services that are Both Digital and Online

Digital and Online

Source: Pixabay

The term “digital marketing” refers to using digital channels, devices, and platforms (whether or not they are online) to create or promote a marketing message. To put it another way, you are not limited to using the internet with digital marketing. Because it incorporates a wide range of marketing approaches. 

Digital marketing can be used as an ‘umbrella’ phrase.

SEO

SEO is a marketing solution that combines digital and online marketing tactics. SEO works based on rankings, and when a website ranks highly in search engines, users are more likely to click on it. Higher traffic equals more visibility, which means your website has a better chance of generating more conversions and income. 

This strategy is an excellent way to increase your on-page and off-page web presence. Before investing in local or national SEO services, determine your service area and business goals. 

Content Marketing

Creating valuable content that positions your brand as an expert in your sector will increase your business’s growth potential. The goal is to deliver informative content to your audience to help them make better decisions. 

Once this material is on your website, visitors will share it with others, so increasing your brand awareness.

Content marketing tactics are used in digital and online marketing to increase website traffic. Content marketing can take several forms, including:

  • Social media ads
  • Blogs
  • Newsletters
  • infographics

PPC

Another digital and online marketing approach for increasing website traffic is pay-per-click advertising. The alternative to organically generating clicks on your website is to use PPC to grow your business. 

PPC consulting services can help you get the most out of your advertising dollars. PPC management is beneficial to any digital or online marketing strategy, regardless of the company’s size. This service allows you to produce leads for less money and expand your consumer base.

Social Media Advertising

Building your brand through social media advertising is quickly becoming the most effective approach to reach out to your target audience. While knowing how to operate social media platforms is essential, you need to develop the right content for your target audience. 

Customers need those ties to trust your brand and message, and both digital and online marketing is about building connections. Social media services are a fantastic way to reach a broader audience and raise brand exposure.

People use communication tools such as LinkedIn, Facebook, Instagram, Pinterest, and Twitter to discover more about firms. Social media is where the majority of word-of-mouth marketing and recommendations take place. Creating your community entails more than just creating a profile. You must be consistent in all aspects of your life, including your:

Final Thoughts

To clarify, digital marketing is an umbrella term with different marketing techniques. Some of those techniques can be labeled as online marketing because they require the internet.