Pearl Lemon Leads helped Coach Osmond, a UK-based performance and executive coach, dramatically improve conversions from his existing paid traffic without raising his ad budget by a single pound. This was achieved by optimizing his funnel, tightening his messaging, and improving his personal brand presence.
Coach Osmond faced high Google Ads spend but low ROI due to under-optimized pages, resulting in underperforming traffic. His challenge was to improve conversions from existing Google Ads traffic without increasing his budget.
We conducted a funnel audit to identify drop-off points and refined key landing pages with social proof and improved layouts. We also optimized his LinkedIn profile and aligned his brand identity across channels, alongside guiding him through an authority-building content strategy. Finally, A/B testing refined changes based on user behavior.
Within 6 weeks, Osmond achieved a higher conversion rate and better-quality inbound leads from the same Google Ads traffic. This led to an improved ROI on every pound spent on ads, all without increasing his Google Ads budget. The changes made his lead generation "far more effective" and built his brand online.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/google-ads-conversion-optimization/.
Pearl Lemon transformed a struggling Shopify dropshipping store from 1-3 daily sales to 50+ daily sales in three months. This was achieved by optimizing supplier costs, improving ad creatives, and restructuring email automations, resulting in over 1,000 orders and a 15-20% increase in conversion rates.
50+ Daily Sales
Read the case studyPearl Lemon aimed to build a robust email list by generating substantial email opt-ins through streamlined, high-conversion landing pages. They successfully achieved over 28,000 email opt-ins with individual pages reaching conversion rates as high as 37%.
28,000+ Total Email Opt-ins
Read the case studyPearl Lemon helped a Las Vegas-based salon dramatically enhance its Shopify e-commerce store through focused Conversion Rate Optimization (CRO) and Social Media Optimization (SMO). The goal was to transform a low-performing store, generating only a few thousand dollars annually, into a scalable digital sales channel.
$200,000 Annual offline revenue
Read the case studySend a short brief and we will point you to the Pearl Lemon division that owns your goal.
Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
