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Case study · Food & Beverage

How Matcha: Corporate Catering London: A in Reviving and Scaling a Matcha Cafe Operation

Pearl Lemon Catering executed a full operational reset for How Matcha, an existing Marylebone cafe, to rebuild product quality, operations, and marketing. This intervention transformed an underperforming site into a stronger, commercially ready retail and beverage business.

Close to 40%

Cost Reduction

How Matcha case study

The challenge

How Matcha was an existing cafe with an underperforming operation, characterized by weak suppliers, poor reviews, loose standards, and an inadequate previous matcha offer. The business needed a full reset across suppliers, product quality, operations, cleaning standards, staffing, and marketing to reach its potential and address hidden problems inherited from the previous setup.

What we did

Pearl Lemon Catering implemented a comprehensive operational reset, starting with product testing and supplier review in Week 1 to source a stronger, super ceremonial grade matcha. They introduced new rules, improved cleaning procedures, and refreshed the space. Simultaneously, they strengthened visibility through local outreach, online listings, SEO, and website work, ensuring both internal operations and market positioning were improved.

The results

The intervention transformed How Matcha into a more credible and commercially ready business. It achieved close to 40% cost reduction through supplier and menu cost negotiations, while marketing presence was rebuilt through local outreach, online listings, SEO, and website activity. The business also expanded beyond in-store trade by adding retail and e-commerce opportunities such as matcha tins, merchandise, and online sales capabilities.

The full story

When you take over an existing cafe, the risk is not just the menu. The real risk is inheriting weak suppliers, poor reviews, loose standards, and an operation that is already underperforming.

Takeovers often look easier than new openings, but they bring hidden problems. Poor supplier terms, unclear systems, low standards, and weak marketing all carry over unless they are fixed early. For How Matcha, we rebuilt the operating structure instead of inheriting bad habits.

When a cafe already has poor reviews, the product has to improve fast. In this case, the previous matcha offer was not good enough, and customers had already noticed. We changed the supplier, upgraded the grade, and rebuilt the menu around stronger product standards.

A better product alone does not fix an underperforming site. The business also needs stronger local outreach, online visibility, and a clearer customer offer. We worked on the operation and the market position at the same time.

We stepped into an existing business and rebuilt the parts that were slowing it down. That included supplier terms, product standards, operations, cleaning procedures, and local visibility. The result was a stronger business with better foundations for growth.

The previous matcha had already attracted negative feedback, so the drink offer had to change quickly and clearly. We tested multiple suppliers, attended matcha events, and selected a Japanese source for super ceremonial grade matcha. This gave the business a product it could confidently stand behind.

The site needed better cleaning, clearer rules, and more reliable day-to-day discipline. We introduced new procedures, stricter standards, and stronger close-down controls. This helped stabilise the operation and improve the customer experience.

We supported both offline and online promotion to strengthen visibility. That included outreach to local gyms, hotels, businesses, residents, website work, directory listings, and SEO activity. This helped the business improve awareness while the internal operation was being rebuilt.

Taking over an existing cafe requires control across product quality, staffing, compliance, and customer perception. Here is how we executed from takeover through relaunch.

We assessed the inherited setup, identified weak areas in product, marketing, staffing, and hygiene, and prioritised what needed immediate action.

We reviewed different matcha options, organised samples, attended events, and selected a stronger supplier that could support the new product standard.

We introduced new rules, improved cleaning procedures, refreshed the space, and replaced weak practices that had been affecting the business.

High-Performance Results for a Revived Cafe Concept By focusing on supplier quality, operational control, and stronger visibility, we turned an underperforming matcha cafe into a more credible and commercially ready business.

Product Recovery The drink offer changed in a way customers could actually notice and value. Operational Discipline Cleaning, staffing expectations, and daily procedures were tightened before growth activity increased. Commercial Expansion The business was positioned to sell in-store, online, and through branded retail products rather than relying on one revenue stream. Execution Built for Real Trading Conditions By treating the takeover as a full reset rather than a light refresh, we gave the cafe stronger conditions for day-to-day performance.

Inherited Reviews Addressed Through Product Change Poor historical feedback on matcha quality made supplier change non-negotiable, so the product offer was rebuilt at the source. Supplier Costs Brought Under Control Initial supplier terms were too expensive, so negotiation and reselection were used to protect margin and improve viability. Cleaning Problems Corrected Early The inherited operation had poor cleaning discipline, which had already created hygiene issues that needed urgent correction. Retail and Brand Extensions Added Shopify, merchandise, and packaged matcha products created additional ways to grow the business beyond the counter. Meet the Strategic Minds Behind the Menu Our team combined takeover planning, supplier review, product testing, operational control, and growth support to rebuild How Matcha as a stronger cafe business.

See how we execute conference catering services, brand activations, corporate dining, beverage concepts, and multi-day event delivery across London and international locations.

Whether you are acquiring an existing site, relaunching a drink-led business, or fixing a food and beverage operation that is not performing, Pearl Lemon Catering handles the reset from planning to execution.

We help you improve product quality, tighten systems, and strengthen the commercial structure before the same problems repeat. That means better control, cleaner operations, and a business with a clearer path to growth.

Speak with our events team Define your takeover or relaunch requirements Put the right structure in place before growth begins Let Pearl Lemon Catering handle suppliers, staffing, compliance, product improvement, and operational reset so nothing is left unmanaged.

About Us Name Email Phone What Keyword Did You Use To Find Us? Which Of These Platforms Did You Use To Find Us? Please Choose Google (Organic + Ads) Youtube Linkedin ChatGpt Claude Gemini Perplexity other What Can We Help You With? Send FAQs Can you help take over and improve an existing cafe? Yes, we support takeovers across product quality, suppliers, staffing, operations, compliance, and relaunch planning.

How Matcha
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Originally published by the delivering Pearl Lemon team at pearllemoncatering.com/matcha-cafe-case-study/.

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Deepak Shukla, Founder, Pearl Lemon Group

Written and reviewed by

Deepak ShuklaFounder, Pearl Lemon Group

Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.