Pearl Lemon Catering executed a full operational reset for How Matcha, an existing Marylebone cafe, to rebuild product quality, operations, and marketing. This intervention transformed an underperforming site into a stronger, commercially ready retail and beverage business.
Close to 40%
Cost Reduction
How Matcha was an existing cafe with an underperforming operation, characterized by weak suppliers, poor reviews, loose standards, and an inadequate previous matcha offer. The business needed a full reset across suppliers, product quality, operations, cleaning standards, staffing, and marketing to reach its potential and address hidden problems inherited from the previous setup.
Pearl Lemon Catering implemented a comprehensive operational reset, starting with product testing and supplier review in Week 1 to source a stronger, super ceremonial grade matcha. They introduced new rules, improved cleaning procedures, and refreshed the space. Simultaneously, they strengthened visibility through local outreach, online listings, SEO, and website work, ensuring both internal operations and market positioning were improved.
The intervention transformed How Matcha into a more credible and commercially ready business. It achieved close to 40% cost reduction through supplier and menu cost negotiations, while marketing presence was rebuilt through local outreach, online listings, SEO, and website activity. The business also expanded beyond in-store trade by adding retail and e-commerce opportunities such as matcha tins, merchandise, and online sales capabilities.
Originally published by the delivering Pearl Lemon team at pearllemoncatering.com/matcha-cafe-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
