Pearl Lemon revamped Sushi Express's outdated website to improve user experience, mobile usability, and local search visibility. This comprehensive redesign aimed to drive customer traffic and increase leads for the restaurant.
186%
Increase in Leads
50%
Faster Load Times
40%
Increase in Foot Traffic
over 30%
Mobile bounce rate reduction
Sushi Express faced challenges with a dated, cluttered website that hindered customer engagement, especially on mobile. Customers struggled with slow loading times and difficult navigation, leading to high bounce rates. Additionally, the website lacked local search visibility and staff couldn't easily update menu items or prices.
Pearl Lemon implemented a multi-faceted approach, focusing on decluttering the website layout, improving content management, optimizing local listings, and designing for mobile-first user experience. Key actions included simplifying the homepage, speeding up mobile load times by over 50%, integrating a CMS for staff updates, and enhancing Yelp and Google My Business profiles.
The website overhaul and local SEO improvements led to significant results within a few months. Sushi Express saw a 186% increase in leads and a 40% rise in foot traffic. Mobile load times improved by 50%, reducing the mobile bounce rate to under 40%, and the restaurant achieved higher local search rankings.
Sushi Express had a dated, cluttered website that hampered customer engagement. The restaurant had been around for over a decade, and its website had seen little to no updates since then. The result? Customers struggled to navigate the site, especially on mobile, and many left without exploring the menu. The owners couldn’t update their menu or prices without hiring external help, making it difficult to respond to customer feedback or seasonal promotions.
The Solution After assessing the restaurant’s challenges, Pearl Lemon mapped out a clear plan to improve UX, simplify site management, and increase local visibility.
Conclusion Through targeted design updates and local SEO, Pearl Lemon gave Sushi Express a refreshed online presence that drew more customers and drove action. The website redesign provided a clean, straightforward user experience, meeting the needs of a mobile-driven audience. Optimized local listings also played a key role in attracting new diners. This case study highlights how a strategic approach to UX and SEO can help restaurants attract and retain more customers in a highly competitive market.
Originally published by the delivering Pearl Lemon team at pearllemon.com/seo-case-studies/sushi-express-case-study-website-redesign/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
