Pearl Lemon revamped Sushi Express's outdated website to improve user experience, mobile usability, and local search visibility. This comprehensive redesign aimed to drive customer traffic and increase leads for the restaurant.
186%
Increase in Leads
50%
Faster Load Times
40%
Increase in Foot Traffic
over 30%
Mobile bounce rate reduction
Sushi Express faced challenges with a dated, cluttered website that hindered customer engagement, especially on mobile. Customers struggled with slow loading times and difficult navigation, leading to high bounce rates. Additionally, the website lacked local search visibility and staff couldn't easily update menu items or prices.
Pearl Lemon implemented a multi-faceted approach, focusing on decluttering the website layout, improving content management, optimizing local listings, and designing for mobile-first user experience. Key actions included simplifying the homepage, speeding up mobile load times by over 50%, integrating a CMS for staff updates, and enhancing Yelp and Google My Business profiles.
The website overhaul and local SEO improvements led to significant results within a few months. Sushi Express saw a 186% increase in leads and a 40% rise in foot traffic. Mobile load times improved by 50%, reducing the mobile bounce rate to under 40%, and the restaurant achieved higher local search rankings.
Originally published by the delivering Pearl Lemon team at pearllemon.com/seo-case-studies/sushi-express-case-study-website-redesign/.
This case study details how Pearl Lemon helped George, a Web Design Consultant, transform an underperforming case study page into a compelling, conversion-focused marketing asset. We refined his case study using UX, storytelling, and conversion tactics to improve clarity, engagement, and lead potential.
+40% Improvement in user engagement
Read the case studyPearl Lemon built a science-inspired fintech brand and WordPress site for ChemistryFX, a forex trading company. This project involved a full redesign of their digital presence to create a unique, trustworthy, and conversion-ready website.
Read the case studyPearl Lemon designed and developed a custom website for On-Call Business, a facilities maintenance brand offering after-hours call forwarding, dispatch services, and emergency support. The objective was to build a clean, modern, conversion-centric site that clearly explained the service and its benefits.
Read the case studySend a short brief and we will point you to the Pearl Lemon division that owns your goal.
Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
