Pearl Lemon Leads generated 68 leads in just 5 days for Citygate Housing with an exceptional 79% conversion rate and a £3.51 cost per conversion using a high-performance UK ad campaign.
68
Leads
5 days
79%
Conversion Rate
£3.51
Cost per Conversion
8.09%
Click-Through Rate (CTR)
Citygate Housing, a UK-based property and housing company, needed a fast-moving, high-volume lead generation campaign to reach individuals seeking housing support. This audience typically searches online late at night, presenting a specific targeting challenge.
Pearl Lemon scheduled ads exclusively overnight to reduce competition and increase relevance for Citygate Housing's target audience. The campaign utilized a simple, mobile-friendly landing page built for one action, combined with strategic scheduling and optimized targeting.
The campaign delivered 68 leads in 5 days, achieving a 79% conversion rate and a £3.51 cost per conversion. It significantly outperformed industry benchmarks with an 8.09% Click-Through Rate (CTR) and conversions at 90% lower cost than typical housing sector ads.
This campaign demonstrates how a simple landing page, strategic scheduling, and optimized targeting can turn 8,000 impressions → 86 clicks → 68 conversions, positioning Pearl Lemon as a top-tier performance marketing partner for the property management and housing industry.
Campaign OverviewClient: Citygate Housing Industry: Property Management & Housing Location: United Kingdom Campaign Duration: 9-14 August (5 days) Platform: Paid ads Ad Schedule: Overnight delivery Conversions: 68 Impressions: 8,000 Clicks: 86 CTR: 8.09% (industry average 2-5%) Cost per Click: £2.77 Cost per Conversion: £3.51 (industry average £20-£50)
A conversion was counted when a visitor filled and submitted the full form. The landing page’s simplicity played a major role in the 79% conversion rate.
Why This Campaign Performed So Well Highly targeted overnight schedulingRunning ads overnight aligned perfectly with when the target demographic was most active reducing cost and boosting conversions.
Pearl Lemon’s team monitored performance daily, aligned with Citygate Housing, and ensured the best-performing ad variant received priority delivery.
CPL - £3.51A highly efficient cost per lead, outperforming standard property ads by a significant margin. This combination of high CTR, low CPC, and very low CPL is the hallmark of a top-performing campaign.
With clients across 15+ industries, including housing, property management, finance, SaaS, and healthcare, Pearl Lemon delivers strategies that create real, measurable ROI.
Learn more: https://pearllemon.comWork with our ads team: https://pearllemonleads.comBrowse more case studies: https://youtube.com/@deepakshukla
About the CampaignCitygate Housing, a UK-based property and housing company, needed a fast-moving, high-volume lead generation campaign to reach individuals seeking housing support. Because this audience typically searches online late at night, we scheduled ads exclusively overnight to reduce competition and increase relevance.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/citygate-housing-lead-generation/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
