Pearl Lemon Leads generated 68 leads in just 5 days for Citygate Housing with an exceptional 79% conversion rate and a £3.51 cost per conversion using a high-performance UK ad campaign.
68
Leads
5 days
79%
Conversion Rate
£3.51
Cost per Conversion
8.09%
Click-Through Rate (CTR)
Citygate Housing, a UK-based property and housing company, needed a fast-moving, high-volume lead generation campaign to reach individuals seeking housing support. This audience typically searches online late at night, presenting a specific targeting challenge.
Pearl Lemon scheduled ads exclusively overnight to reduce competition and increase relevance for Citygate Housing's target audience. The campaign utilized a simple, mobile-friendly landing page built for one action, combined with strategic scheduling and optimized targeting.
The campaign delivered 68 leads in 5 days, achieving a 79% conversion rate and a £3.51 cost per conversion. It significantly outperformed industry benchmarks with an 8.09% Click-Through Rate (CTR) and conversions at 90% lower cost than typical housing sector ads.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/citygate-housing-lead-generation/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
