Pearl Lemon generated 8 qualified landlord and property manager leads for Piñata, a renter rewards and credit-building platform, and successfully booked appointments using a targeted Meta Ads campaign. The campaign exceeded key goals ahead of schedule.
8
qualified leads generated
4
appointments booked so far
Piñata needed to generate qualified leads from property managers and landlords, specifically those managing hundreds to thousands of rental units, and successfully book appointments with decision-makers. The objective was to maximize appointment-ready leads rather than just form fills.
Pearl Lemon executed a structured Meta Ads (Facebook + Instagram) lead generation campaign. This involved custom-designed creatives, clear benefits-driven messaging, and behavioral/demographic targeting focused on multi-family property managers and landlords with specific unit ranges. The strategy also included continuous optimization of cost per lead, testing multiple interest groups and lookalike audiences, and thorough lead qualification and filtering based on unit count and decision-maker role.
The campaign delivered 8 qualified leads, with 6 providing strong feedback and relevance to Piñata's offering. So far, 4 appointments have been successfully booked, with additional prospects in active conversation and 3+ currently in the pipeline. The campaign is on track to exceed the original goal of 7 booked appointments, and Piñata continues to work with Pearl Lemon on an ongoing retainer due to efficient appointment setting and clear ROI.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/property-manager-leads-pinata-meta-ads/.
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14,000+ Verified email opt-ins
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
