Pearl Lemon / Piman successfully launched and optimized a TikTok Lead Generation campaign for a UK investment firm, achieving a significant reduction in Cost-Per-Lead (CPL) from £60 to £8 in just 26 days. This campaign generated 87 qualified leads and over 252,000 impressions using TikTok’s in-app lead forms.
£8
Cost-Per-Lead (CPL)
in 26 Days
87
Leads Generated
in 26 Days
252,000+
Impressions
in 26 Days
86%
CPL Reduction
The client wanted a cost-efficient, scalable lead flow for investment leads without relying on landing pages, especially within the compliance-heavy investment industry. The objective was to generate as many qualified investment leads as possible at the lowest sustainable CPL.
The campaign was structured into three sequential phases over 26 days: initial baseline testing, mid-month optimised testing with new creatives and targeting, and a final, fully optimised performance campaign. TikTok’s in-app lead forms were used to reduce friction, and audience adjustments, creative testing focusing on short-form content (6-10 seconds), and rapid daily optimisation were key components.
The campaign generated 87 qualified leads and drove over 252,000 impressions. It achieved a massive 86% CPL reduction, bringing the cost per lead from £60 down to £8 by the end of the campaign window. This was achieved through continuous optimization, focusing on best-performing audiences and creatives, and utilizing the immediacy of TikTok's in-app forms and short-form content.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/tiktok-investment-lead-generation/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
