Pearl Lemon Leads cold calling team helped GetJel.ly, a fast-growing food-tech company, book consistent weekly demos with restaurant owners and head chefs across London. Over just eight weeks, our team delivered a steady appointment flow crucial for GetJel.ly as they prepared for their next funding round.
10-15
Qualified appointments per week
weekly
20-30
Warm leads per week
weekly
12,000
Restaurants on prospect list
eight
Campaign duration
weeks
GetJel.ly needed to book product demos with restaurants across London to support revenue growth and upcoming fundraising. The main challenges included navigating gatekeepers, unpredictable hours, and the general busyness of the restaurant industry. They required a high volume of qualified appointments to demonstrate momentum for their next funding round.
Pearl Lemon built a 12,000-restaurant prospect list using TripAdvisor, focusing on key decision-maker indicators. They developed a unique calling strategy tailored for restaurant outreach, including optimized calling times, short value-first scripts, and immediate rebooking. The team worked closely with GetJel.ly, engaging in rapid testing and iteration to refine their approach.
The structured calling process generated 10-15+ appointments per week, alongside dozens of warm leads and email follow-ups. In just eight weeks, the campaign delivered an average of 22+ weekly warm leads and consistent outreach across 12,000 restaurant prospects. This strong momentum successfully supported GetJel.ly's fundraising goals.
This case study breaks down how Pearl Lemon Leads cold calling team helped GetJel.ly, a fast-growing food-tech company, book consistent weekly demos with restaurant owners and head chefs across London. Over just eight weeks, our team built a 12,000-restaurant prospect list, managed all outreach, and delivered steady appointment flow crucial for GetJel.ly as they prepared for their next funding round.
Despite the challenges of restaurant outreach (gatekeepers, unpredictable hours, industry busyness), Pearl Lemon’s structured calling process generated 10-15+ appointments per week, alongside dozens of warm leads and email follow-ups.
Client Overview Client: GetJel.lyIndustry: Food-Tech / Restaurant SaaSProduct: Food Costing App for ChefsService Delivered: Cold Calling & Appointment SettingObjective: Book product demos with restaurants across London to support revenue growth and upcoming fundraising
Reach restaurants across London using a targeted, verified call list Introduce chefs and restaurant managers to GetJel.ly’s food costing app Book qualified demo appointments for the GetJel.ly sales team Generate consistent weekly lead volume Support GetJel.ly’s fundraising strategy with appointment metricsWhat We Did Built a 12,000-Restaurant Prospect List Using TripAdvisor as the primary data source, Pearl Lemon scraped and compiled a list of:
Results 10-15 qualified appointments per week22+ weekly warm leads on averageConsistent outreach across 12,000 restaurant prospectsStrong momentum supporting GetJel.ly’s fundraising goalsCampaign completed in just eight weeks
Why It Worked Industry-optimized calling scheduleLarge, accurate restaurant databaseExperienced hospitality-focused callersClear, compelling value propositionDaily refinement of scripts and targetingRapid communication loopsPearl Lemon’s outbound team has deep experience calling restaurants, which is why the project maintained such strong performance even with industry challenges.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/getjelly-restaurant-cold-calling/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
