Pearl Lemon Leads provided restaurant cold calling services for Jelly, an app that simplifies recipe costing for restaurants. The campaign aimed to secure more users for their app by booking demo calls with restaurant managers and chefs.
10,000 and 12,000
Total list to call from
5
Leads booked in some weeks
weekly
over 16
Leads booked in other weeks
weekly
5
Average leads booked
daily
Jelly, an app provider, sought to increase user acquisition by booking demo calls with restaurant managers and chefs for their food costing app. The campaign involved cold calling restaurants across London from a scraped list of 10,000 to 12,000 potential contacts.
Pearl Lemon Leads conducted a three-month cold calling campaign, targeting restaurants in London using lists built from TripAdvisor. The team focused on getting chefs on the phone to schedule demos for Jelly's food costing app. Communication involved daily Whatsapp chats, weekly stat reports, and adjustments like calling warm leads provided by the client.
The campaign successfully generated leads, with some weeks seeing 5 leads booked and other weeks over 16 leads booked for 5 days of calling. On average, 5 leads per day were secured once the campaign was established. A shift to calling previously interested contacts resulted in fewer calls but a higher demo show-up rate.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/restaurant-cold-calling-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
