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Case study · Restaurant Technology

Jelly: Restaurant Cold Calling

Pearl Lemon Leads provided restaurant cold calling services for Jelly, an app that simplifies recipe costing for restaurants. The campaign aimed to secure more users for their app by booking demo calls with restaurant managers and chefs.

10,000 and 12,000

Total list to call from

5

Leads booked in some weeks

weekly

over 16

Leads booked in other weeks

weekly

5

Average leads booked

daily

Jelly case study

The challenge

Jelly, an app provider, sought to increase user acquisition by booking demo calls with restaurant managers and chefs for their food costing app. The campaign involved cold calling restaurants across London from a scraped list of 10,000 to 12,000 potential contacts.

What we did

Pearl Lemon Leads conducted a three-month cold calling campaign, targeting restaurants in London using lists built from TripAdvisor. The team focused on getting chefs on the phone to schedule demos for Jelly's food costing app. Communication involved daily Whatsapp chats, weekly stat reports, and adjustments like calling warm leads provided by the client.

The results

The campaign successfully generated leads, with some weeks seeing 5 leads booked and other weeks over 16 leads booked for 5 days of calling. On average, 5 leads per day were secured once the campaign was established. A shift to calling previously interested contacts resulted in fewer calls but a higher demo show-up rate.

The full story

Our Client markets themselves as the number one food costing app built for chefs. We worked with them for about three months to make cold calls into restaurants across London and get chefs on the phone to look at a demo of their food costing app. The contact lists we used were built by scraping TripAdvisor, and our total list to call from was between 10,000 and 12,000 restaurants and getting on the phone and set appointments.

It’s a really fun, exciting Restaurant Cold Calling campaign yet again. This client is another example of a company that raised about two and a half million back in 2017. Our client came to us as a means of bulking up their slide deck for when they try and raise again.

Some weeks we had 5 leads booked, and other weeks, we had over 16 leads booked for 5 days of calling. We averaged 5 a day through the length of the campaign once we were established.

Partway through the Restaurant Cold Calling campaign, we changed some gears and called people who had previously expressed interest but had not signed up. Our client’s team provided this list. This led to fewer calls in terms of call volume each day but resulted in a higher show up rate for demos.

It was enjoyable to engage in Restaurant Cold Calling, calling restaurants. The semantics of it are talking to the man at the front door or the owner sometimes and the general manager and just dealing with the challenges of calling across the UK.

Each weekly report had a breakdown of the leads and lead types and included call recordings as well. This was the best way for our client to hear what was going on without having to sit and listen to an entire cold calling session.

Higher Chances of Leads ConvertingOur expertly designed method of cold calling helps determine who will be the most apt to convert from a prospect into a lead.

In-Depth ResearchOur lead generation team will go through all of the potential targeting to decide who the key decision makers will be and who will be the most apt to respond.

Cold Calling with Pearl Lemon Our Restaurant Cold Calling cold calling team is one of the most experienced and highly adaptable teams you can find to call for you. Our lead generation experts have 20 years of collective experience in lead generation and cold calling.

Our team has the fantastic skill set of learning your SaaS tool’s unique features to make an effective sale. Whether your tool is aimed at B2B or B2C, we have got you covered.

All in all, this was an entertaining campaign to make cold calls for. Cold calling restaurants across London had their unique challenges and hurdles to overcome. But this was just a perfect, fun and exciting campaign.

Jelly

Originally published by the delivering Pearl Lemon team at pearllemonleads.com/restaurant-cold-calling-case-study/.

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Deepak Shukla, Founder, Pearl Lemon Group

Written and reviewed by

Deepak ShuklaFounder, Pearl Lemon Group

Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.