This case study details how Pearl Lemon utilized Quora to significantly boost traffic for a client and attract new business. The efforts focused on answering relevant questions to enhance visibility and lead generation.
361
Total Answers
150,000
Total Views
11,500
Views per month
800 to 1000
Views per day (second client)
The initial challenge was to leverage Quora, described as a 'sleeping giant,' to drive substantial traffic to the Purr Traffic profile. Additionally, a business approached Pearl Lemon seeking to improve their ranking on Quora for specific answers related to their niche, especially after a competitor discontinued a product.
Pearl Lemon actively engaged on Quora by consistently posting around 10 answers per week to relevant questions for the Purr Traffic profile. For the second client, the approach involved writing answers to questions pertinent to their industry, aiming to capture legacy customers from a competitor and improve their overall Quora presence.
For Purr Traffic, the efforts resulted in 361 answers, around 150,000 views, and nearly 11,500 views a month. For the second client, Pearl Lemon's work led to a growth rate of around 800 to 1000 views per day, demonstrating consistent daily engagement and reach on the platform.
Quora is a fantastic question and answer website which some call the sleeping giant of the marketing world. It’s an excellent way of driving traffic. We were able to successfully increase the traffic of the Purr Traffic profile through our efforts.
As Featured In: The Purr Traffic profile ended up with 361 answers, around 150,000 views and we were closing in on 11,500 views a month that will continually grow over time as we’re posting around. We’re posting around 10 answers per week.
Through this work we had a business approach us for Quora services as well. They want to improve their ranking on Quora for certain answers that relate to their niche.
There are some relevant sources for lead generation, LinkedIn, etc. mentioned through the questions and answers. In addition to this, the company that approached us stated that they had a competitor that just discontinued their product and wanted to sweep up any of their legacy customers.
We ended up growing at a rate of around 800 to 1000 views per day. That will probably increase by the time you read this case study. And that was what we did for them. I hope that it helps!
Originally published by the delivering Pearl Lemon team at pearllemon.com/quora-seo-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
