Pearl Lemon helped Big Value Banners, a national online retailer of custom banners and signage products, achieve powerful ranking wins for commercially important search terms. They reached #1 on Google for “Scaffold Permits” and climbed to Page 1 for “Large Banners” within months.
#1
Ranking for Scaffold Permits
Position 7
Ranking for Large Banners
+50%
Organic Traffic Increase
Before partnering with Pearl Lemon, Big Value Banners struggled to rank for competitive keywords like large banners and scaffold permits, facing stagnant ranking progression and low visibility for key product categories. Their product and category pages were under-optimised with poor meta titles and descriptions, and they lacked sufficient industry-specific backlinks, limiting their ranking potential in a highly competitive online market.
Pearl Lemon's SEO strategy involved deep keyword research and industry mapping to identify commercial keywords. They performed conversion-focused on-page optimisation for major product pages, including primary and secondary keyword placement and enhanced relevance signals. Additionally, they implemented metadata, schema, and technical improvements, built high-quality backlinks in the printing and design niche, and optimised category structure and internal linking.
Within months of launching the SEO campaign, Big Value Banners reached #1 on Google for “Scaffold Permits” and climbed to Page 1 (Position 7) for “Large Banners”. They also earned visibility improvements for dozens of long-tail, high-intent keywords, resulting in higher organic visibility and an estimated +50% increase in organic traffic.
Originally published by the delivering Pearl Lemon team at pearllemon.com/case-studies/big-value-banners-seo/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
