This case study highlights the SEO success for a leader in the magnetic eyeliner and eyelashes space, significantly boosting their online presence and user engagement through organic methods. Pearl Lemon's SEO team achieved impressive growth in domain authority, user acquisition, and keyword rankings.
8 to 14
Domain Authority
February to May 2019
over 275 people
New Users
300%
New Users
289%
Sessions
The client, a leader in the competitive cosmetic industry specializing in magnetic eyeliner and eyelashes, faced the challenge of increasing their online visibility and organic traffic amidst a crowded market. They needed to improve their search engine rankings and attract more new users without relying on paid advertising.
Our SEO team implemented a comprehensive strategy focusing on improving core SEO metrics such as domain and page authority. We meticulously worked on keyword optimization and content adjustments to increase keyword coverage and improve their positions in search engine results. This organic approach aimed at sustainable growth in traffic and user engagement.
Within four months, the client saw their domain authority increase from 8 to 14, and page authority from 21 to 27. New users increased by over 275 people, representing a 300% increase from organic methods only. Sessions increased by 289%, average sessions by 17%, and balance raised decreased by 5% pages. Keyword coverage also expanded significantly, with 204 new keywords ranking within the top 100.
Originally published by the delivering Pearl Lemon team at pearllemon.com/shopify-seo-case-study/.
This case study outlines how Pearl Lemon helped Wolf Auto Parts, a seller of used Volkswagen and Audi Parts, improve their Magento eCommerce SEO. The project focused on optimizing a complex website with over 50K products, resulting in improved key metrics in Google Analytics and a 5-star rating from the client.
Read the case studyPearl Lemon helped Big Value Banners, a national online retailer of custom banners and signage products, achieve powerful ranking wins for commercially important search terms. They reached #1 on Google for “Scaffold Permits” and climbed to Page 1 for “Large Banners” within months.
#1 Ranking for Scaffold Permits
Read the case studyPearl Lemon worked with The OAL Group, a UK-based business, to improve their YouTube and Google rankings for specific keywords. The focus was on YouTube SEO, aiming to enhance their visibility and performance.
top 3 positions Keyword ranking
Read the case studySend a short brief and we will point you to the Pearl Lemon division that owns your goal.
Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
