This case study highlights the SEO success for a leader in the magnetic eyeliner and eyelashes space, significantly boosting their online presence and user engagement through organic methods. Pearl Lemon's SEO team achieved impressive growth in domain authority, user acquisition, and keyword rankings.
8 to 14
Domain Authority
February to May 2019
over 275 people
New Users
300%
New Users
289%
Sessions
The client, a leader in the competitive cosmetic industry specializing in magnetic eyeliner and eyelashes, faced the challenge of increasing their online visibility and organic traffic amidst a crowded market. They needed to improve their search engine rankings and attract more new users without relying on paid advertising.
Our SEO team implemented a comprehensive strategy focusing on improving core SEO metrics such as domain and page authority. We meticulously worked on keyword optimization and content adjustments to increase keyword coverage and improve their positions in search engine results. This organic approach aimed at sustainable growth in traffic and user engagement.
Within four months, the client saw their domain authority increase from 8 to 14, and page authority from 21 to 27. New users increased by over 275 people, representing a 300% increase from organic methods only. Sessions increased by 289%, average sessions by 17%, and balance raised decreased by 5% pages. Keyword coverage also expanded significantly, with 204 new keywords ranking within the top 100.
Shopify SEO Case Study - Cosmetics Our SEO team is really proud to present the results that we’ve got for an e-commerce business that we had the pleasure to work with. This particular client is a leader within the cosmetic industry, but more specifically within the magnetic eyeliner and eyelashes space. (I know fancy right)
If you look at the business and take a look at the competition eyeliner, you’ll see that there’s a ton of stuff going on here. The company has lots of good things happening and of course, from our side, we want to highlight the SEO work.
In four months the domain authority increased from eight to fourteen-this was from February to May 2019. In addition to this, the page authority increased from twenty-one to twenty-seven; which is absolutely brilliant but we didn’t stop there.
The authority has continued to steadily increase month after month and with this total users did as well. In this time new users increased by over 275 people. This is from organic methods only, no ads. To break this down further; new users have increased by 300%, sessions have increased by 289%, balance raised decreased by 5% pages, positions increased by almost 10%, and average sessions have increased by 17%.
And as you can see, we’ve got some pretty impressive revenue numbers and revenue growth for Moxielash. Then we’ve got search console the number of clicks- the amount of actual impressions- the click rate is great.
The average position is also great due to our work. PPC does play a part here. If you look at keyword coverage now, from the 1st of February to the 28th of May, just over three and a half months, but less than four months. We got another keyword into the top one to three-space through this work.
We’ve got another keyword into the top ten space and another 200 keywords between eleven and one hundred. When they started in February 2019, 53 keywords were being indexed, they’ve now got 257. They got another 250. So 204 keywords that are ranked inside the actual top 100!
Originally published by the delivering Pearl Lemon team at pearllemon.com/shopify-seo-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
