This case study outlines how Pearl Lemon helped Wolf Auto Parts, a seller of used Volkswagen and Audi Parts, improve their Magento eCommerce SEO. The project focused on optimizing a complex website with over 50K products, resulting in improved key metrics in Google Analytics and a 5-star rating from the client.
Wolf Auto Parts, with over 75 SKUs and 50K individual product listings on their Magento-based website, faced the challenge of optimizing a large and complex e-commerce platform. They needed help with Magento eCommerce SEO, including optimizing category and product pages, and improving overall conversion rates.
Pearl Lemon conducted a thorough analysis, producing a 20-page digital marketing report and an SEO report detailing page load speed and size. They addressed granular issues such as out-of-stock product handling, URL cannibalization, product reviews, and robot.txt. The project also involved conversion rate optimization and even support for their AdWords campaign.
All key metrics within Google Analytics improved, including more traffic sources, an increase in overall audience, and longer times spent on pages. The client rolled out all recommended changes, saw an improvement in their SEO across the website, and gave Pearl Lemon a five-star rating.
Our client was Wolf Auto Parts. They are sellers of used Volkswagen and Audi Parts. They rank at the top for multiple keywords in the United States. They’ve got over 75 SKUs individual product listing on their website is a big and quite complex website with lots of things going on.
It was initially a $500 project and the project ended up getting an additional boost to the budget due to our work. (They gave us a 5-star review as a result). The project included a range of things from optimising category and product pages, sales and a piece of conversion rate optimisation on their website’s Magento based platform of over 50K products.
As Featured In: This was a simple website. We produced a digital marketing report for a project manager. It has 20 pages plus an SEO report which included a breakdown of page load speed and total page size.
And then we went into some of the more granular stuff which is how to deal with out of stock products that are still listed on the site. No next message cannibalization of URLs as well as other things to include product reviews, robot text as well as some other areas that we felt really moved the needle for the business.
Within Google Analytics, all of their key metrics improved. This meant more traffic sources an increase in overall audience and longer times spent on page. Through this project we were able to track the exact flow users tended to follow.
It was an extremely thorough report that was produced for them. We have got many videos with decent and extensive reports. And it was really a snip at the price that they got it for $400 to $500.
At the end of the project they gave us a five-star rating, they had rolled out all of the changes, and they had seen an improvement of some of his SEO across the website.
Originally published by the delivering Pearl Lemon team at pearllemon.com/magento-e-commerce-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
