This case study outlines how Pearl Lemon helped Wolf Auto Parts, a seller of used Volkswagen and Audi Parts, improve their Magento eCommerce SEO. The project focused on optimizing a complex website with over 50K products, resulting in improved key metrics in Google Analytics and a 5-star rating from the client.
Wolf Auto Parts, with over 75 SKUs and 50K individual product listings on their Magento-based website, faced the challenge of optimizing a large and complex e-commerce platform. They needed help with Magento eCommerce SEO, including optimizing category and product pages, and improving overall conversion rates.
Pearl Lemon conducted a thorough analysis, producing a 20-page digital marketing report and an SEO report detailing page load speed and size. They addressed granular issues such as out-of-stock product handling, URL cannibalization, product reviews, and robot.txt. The project also involved conversion rate optimization and even support for their AdWords campaign.
All key metrics within Google Analytics improved, including more traffic sources, an increase in overall audience, and longer times spent on pages. The client rolled out all recommended changes, saw an improvement in their SEO across the website, and gave Pearl Lemon a five-star rating.
Originally published by the delivering Pearl Lemon team at pearllemon.com/magento-e-commerce-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
