Pearl Lemon assisted Senior Guidance, an SEO client providing resources for senior living options, after the Google Medic Update in 2018. This update significantly impacted their site, causing a 40% drop in organic results.
40%
Drop in organic results
last 30 days
Senior Guidance experienced a significant drop in organic search results, specifically a 40% decrease in the last 30 days, following the Google Medic Update in 2018. This update targeted sites with low Expertise, Authority, and Trustworthiness (E-A-T), negatively affecting their recently published pages.
Pearl Lemon engaged with the client to address the issues arising from the Google Medic Update. The team committed to working through all problems, acknowledging that growth and recovery require time.
While the immediate impact was a 40% drop in organic results, the text indicates that drops weren’t as drastic in the last week and recent dates, with actual areas of growth beginning to appear. The team aims to help the client recover and achieve growth.
Originally published by the delivering Pearl Lemon team at pearllemon.com/google-medic-update-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
