Pearl Lemon assisted Senior Guidance, an SEO client providing resources for senior living options, after the Google Medic Update in 2018. This update significantly impacted their site, causing a 40% drop in organic results.
40%
Drop in organic results
last 30 days
Senior Guidance experienced a significant drop in organic search results, specifically a 40% decrease in the last 30 days, following the Google Medic Update in 2018. This update targeted sites with low Expertise, Authority, and Trustworthiness (E-A-T), negatively affecting their recently published pages.
Pearl Lemon engaged with the client to address the issues arising from the Google Medic Update. The team committed to working through all problems, acknowledging that growth and recovery require time.
While the immediate impact was a 40% drop in organic results, the text indicates that drops weren’t as drastic in the last week and recent dates, with actual areas of growth beginning to appear. The team aims to help the client recover and achieve growth.
The Google Medic Update was a Google algorithm that happened in 2018 that affected numerous industries like our client. The updated rewarded pages that were high in expertise, authority, and trustworthiness (E-A-T) and punished those that were considered to have a low EAT.
Our client recently put out pages during that time and noticed a drop in their site. We are working through all the issues that arise from the update including a 40% drop in organic results in the last 30 days. Looking in the last week and recent dates the drops aren’t as drastic and there are actually areas of growth.
The Pearl Lemon team is not afraid to help sites that have faced a big impact because we are there to help. Growth and recovery takes time but we are committed to going through the journey.
Some Of Our Clients Claim Your Free SEO Audit Now! Watch our Case Study videos Talk is cheap, so we don’t just say what we can do we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.
Originally published by the delivering Pearl Lemon team at pearllemon.com/google-medic-update-case-study/.
This case study outlines how Pearl Lemon helped Wolf Auto Parts, a seller of used Volkswagen and Audi Parts, improve their Magento eCommerce SEO. The project focused on optimizing a complex website with over 50K products, resulting in improved key metrics in Google Analytics and a 5-star rating from the client.
Read the case studyPearl Lemon helped Big Value Banners, a national online retailer of custom banners and signage products, achieve powerful ranking wins for commercially important search terms. They reached #1 on Google for “Scaffold Permits” and climbed to Page 1 for “Large Banners” within months.
#1 Ranking for Scaffold Permits
Read the case studyPearl Lemon helped Wolverhampton Self Storage improve their local SEO, particularly for the keyword "self storage" in Wolverhampton and surrounding areas. The project focused on boosting their rankings on Google Maps and organic search results.
Read the case studySend a short brief and we will point you to the Pearl Lemon division that owns your goal.
Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
