Pearl Lemon Leads helped Suttles Where the Heart Is, a boutique Squarespace website design studio, generate consistent inbound leads, weekly sales calls, and ongoing inquiries. This was achieved through targeted outreach and a focused content strategy that positioned Michele as a trusted Squarespace specialist.
Michele approached Pearl Lemon Leads with limited visibility, inconsistent inquiries, and no structured lead flow for her Squarespace web design studio. She needed help to increase visibility, sharpen her positioning, and build a reliable lead generation system that matched the quality of her work.
We combined outbound lead generation with authority-driven content to position Michele as a trusted Squarespace specialist. This involved targeted outreach using email and LinkedIn with personalized messaging tailored to bloggers, creatives, and small business owners. We also built a content plan around Squarespace tips, before/after showcases, creative inspiration, and personal brand storytelling, while optimizing brand positioning.
Within weeks, Michele achieved consistent weekly inquiries via email and LinkedIn, along with several booked discovery calls each month. Her content became featured as top-viewed Squarespace-related writing, elevating her status within the niche. She achieved reliable traction, and her calls and inquiries increased month over month, despite starting with limited visibility.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/web-design-lead-generation/.
Pearl Lemon / Piman successfully launched and optimized a TikTok Lead Generation campaign for a UK investment firm, achieving a significant reduction in Cost-Per-Lead (CPL) from £60 to £8 in just 26 days. This campaign generated 87 qualified leads and over 252,000 impressions using TikTok’s in-app lead forms.
£8 Cost-Per-Lead (CPL)
Read the case studyPearl Lemon Leads built high-converting landing pages for its internal lead generation system, achieving conversion rates between 25-37%. This strategy resulted in over 14,000 verified email opt-ins through consistent SEO-based traffic.
14,000+ Verified email opt-ins
Read the case studyPearl Lemon generated 8 qualified landlord and property manager leads for Piñata, a renter rewards and credit-building platform, and successfully booked appointments using a targeted Meta Ads campaign. The campaign exceeded key goals ahead of schedule.
8 qualified leads generated
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
