Pearl Lemon helped The European, a magazine website, achieve significant organic traffic growth during their relaunch. The goal was to fix the technical structure of the site and increase organic traffic.
96%
increase in organic traffic users
6th month
93%
increase in new users
two months
more than 15x
click rate improvement
The client was relaunching their magazines from scratch and needed to generate organic traffic. A key challenge for a magazine website like theirs is managing a wide range of content and keywords across many subjects.
Pearl Lemon's team worked over 4 to 6 months to fix the technical structure of the site, focusing on metadata and tags. They also addressed issues with HTML, CSS, JavaScript, and ensured fast page load times. The team collaborated closely with the client's internal development team throughout the project.
By the end of the 6th month, organic traffic increased by 96% in terms of users. They also achieved a 93% increase in new users in two months. The client's click rate improved by more than 15x, and while the average position of keywords lowered, this was due to an expansion in the range of keywords they ranked for.
With a magazine website such as theirs, it’s always an interesting challenge because of the kind of the keywords they have, I. E. The content or rather magazine content they produce on such a wide range of subjects. The real key metric with a site is the traffic more so than any, for example, keywords in the added cost of looking at specific sectors.
As Featured In: Our client approached us because they were doing a relaunch of their magazines from scratch, and they were looking for force to get organic traffic off the ground, which is where our team came on. Over the course of 4 to 6 months we had a goal to be sure to fix the technical structure of the site that relates to metadata and types of tags. Along with looking at any issues with HTML CSS, if there’s any kind of job scripted, really out any quotes, as well as ensuring that the page load is particularly quick with this.
By the end of the 6th month we had seen a significant increase in organic traffic, 96% actually in terms of users, and again directly comprising some components of organic as well. The other channels referral has also rapid rapid growth alongside. We were able to achieve a 93% increase in new users in two months in addition to this!
Their click rate also improved to a tune of more than 15x as well.perhaps. The average position of the keywords only lowered because the actual range of keywords that they rank for heading can expand it, which brings the average down.
Originally published by the delivering Pearl Lemon team at pearllemon.com/magazine-seo-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
