Pearl Lemon helped The European, a magazine website, achieve significant organic traffic growth during their relaunch. The goal was to fix the technical structure of the site and increase organic traffic.
96%
increase in organic traffic users
6th month
93%
increase in new users
two months
more than 15x
click rate improvement
The client was relaunching their magazines from scratch and needed to generate organic traffic. A key challenge for a magazine website like theirs is managing a wide range of content and keywords across many subjects.
Pearl Lemon's team worked over 4 to 6 months to fix the technical structure of the site, focusing on metadata and tags. They also addressed issues with HTML, CSS, JavaScript, and ensured fast page load times. The team collaborated closely with the client's internal development team throughout the project.
By the end of the 6th month, organic traffic increased by 96% in terms of users. They also achieved a 93% increase in new users in two months. The client's click rate improved by more than 15x, and while the average position of keywords lowered, this was due to an expansion in the range of keywords they ranked for.
Originally published by the delivering Pearl Lemon team at pearllemon.com/magazine-seo-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
