Digital Agency For Coffee Roasters

Founders and heads of e-commerce at speciality roasters selling direct to consumer alongside wholesale accounts.

The usual triggers are subscription churn, a plateau in direct sales, or wholesale concentration that leaves the business exposed to losing one café account.

Coffee is a repeat purchase with thin margins and heavy shipping costs, so profitability lives in subscription retention and average order value, not in first-order acquisition. Demand is split between educated speciality buyers and gift purchasers who behave completely differently.

• Subscription funnel work: plan structure, grind and frequency choices, and the first-90-day retention sequence
• Search coverage for origin, roast, brew-method and equipment queries that bring in genuinely interested buyers
• Wholesale lead generation as a separate track, because café and office accounts are a B2B sale with its own funnel
• Paid social and email focused on gifting peaks and equipment bundles for average order value
• Conversion work on shipping thresholds and bundle presentation, where most roaster margin is won or lost

Winnable demand sits in origin, roast-profile, brew-method and subscription comparison searches, plus wholesale and equipment-supply queries that bring cafés in. The big subscription brands own the generic 'coffee subscription' ground, so we build for the drinker who already knows what they want.

If unit economics do not survive shipping, no amount of advertising fixes it. We look at contribution margin before recommending spend.

Every engagement opens with a diagnosis rather than a proposal: we look at your analytics, your search visibility and the last three months of enquiries, then tell you which of the channels above is worth funding first and which is not worth funding at all. That review is where the scope comes from, so you are buying a plan with evidence behind it rather than a retainer with a wish list attached.

From there the work runs monthly with a single point of contact, reporting tied to enquiries or revenue, and a standing review where we say what worked, what did not and what we are changing. If a channel stops paying for itself we will tell you before you notice it in the numbers.