How Pearl Lemon Took a New Mobile Game to 65k+ Downloads in 12 Weeks

With our extensive knowledge and experience in digital marketing, we set out to create a strategy that would get our client’s game in front of as many people as possible. And boy, did it work! In just 12 weeks, we were able to help our client achieve a whopping 65K downloads from the Google Play Store.

In this case study, we’ll take you behind the scenes of our winning strategy. We’ll share the tactics and techniques we used to promote the mobile game app and the challenges we faced along the way.

The Challenge Our client’s mobile app is a fun game based on the popular board game Carrom. As the game has a massive following in India, the app was being marketed on the Google Play store to an international audience, with a primary focus on the Indian market.

With the goal of achieving a large number of downloads in a short timeframe, the client approached Pearl Lemon, seeking our expertise not just in SEO but in digital marketing in general.

We understood the significance of this game in Indian culture as well as its potential to introduce what is a great game to new audiences, even those who might never have heard of it before, and were excited to help our client take their game to new heights. As well as smashing the download numbers in record time!

In this case study, we’ll show you how we used our digital marketing strategies to reach the right audience and help our client achieve outstanding results.

As Featured In: Digital Marketing for Mobile Apps: What Makes It Different Our client came to Pearl Lemon with a bunch of tricky challenges that demanded a mix of technical know-how and clever strategy. They wanted to make a splash in the cutthroat esports gambling scene, and they needed help with technical SEO, staying on the right side of regulations, and building a killer brand. Plus, they had their sights set on ranking higher across different markets for those super competitive keywords

.Technical SEO and Security: Our client wanted to make sure their platform was safe and user-friendly, and they needed a helping hand to spot and fix any technical glitches that could hurt their search engine rankings or turn off users.Playing by the Rules: As a legit esports gambling company, our client had to follow some pretty strict rules and regulations in both the United States and Europe. This meant their SEO game plan had to be flexible enough to stay compliant while still delivering the goods

Our Solutions When the client approached Pearl Lemon, seeking help with promoting their newly launched mobile game app, we knew it was time to put our digital marketing expertise to work in earnest. Here’s more about some of the most important elements of those efforts, efforts that ultimately led to some very impressive results.

At Pearl Lemon, we know that optimizing for app store search engines is critical to achieving high download numbers for mobile game apps. So, when our client approached us with their newly launched mobile game app, one of the first things we did was optimize the app for app store search engines through App Store Optimization (ASO).

ASO Keyword Research To begin with, we conducted in-depth keyword research to identify the most relevant and high-traffic keywords to use in the app’s title and description.

When it came to conducting keyword research for App Store Optimization (ASO) for our client’s mobile game app, we utilized a range of tools and techniques to identify the most relevant and high-traffic keywords for the Google Play Store.

We started by analyzing the top-ranking games in the relevant categories to see which keywords they were using in their app titles and descriptions. We also used keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush to identify popular keywords that potential users might use to search for the type of game our client’s app offered.

We made sure to select keywords that were both relevant to the app and had a high search volume to ensure that the app would rank well in app store search results. Additionally, we analyzed the user reviews for similar games to identify any relevant keywords or phrases that users might use to search for the type of game our client’s app offered.

Once these high-potential keywords had been identified, we made sure that the app’s title was clear, concise, and included the most relevant keyword. We also optimized the app’s description by including relevant keywords throughout the text to make it more visible in app store search results. This not only helped the app rank higher in search results but also made it easier for potential users to find and download the app.