Pearl Lemon partnered with a client to promote their new mobile game app, which was based on the popular board game Carrom and targeted primarily at the Indian market. Through a comprehensive digital marketing strategy, Pearl Lemon helped the app achieve significant download numbers in a short timeframe.
65K
Downloads
12 weeks
67,000
Downloads
first three months
1,000
Positive Reviews
first three months
4.3-star
Google Play Store Rating
The client had just launched a brand-new mobile game app and needed to achieve a high number of downloads in a very short time frame, specifically targeting an international audience with a primary focus on the Indian market. They also faced challenges with technical SEO, regulatory compliance in the esports gambling scene (though this seems like an unrelated paragraph copy-pasted), and building a strong brand while aiming for high rankings on competitive keywords.
Pearl Lemon implemented a multi-faceted digital marketing strategy focusing heavily on App Store Optimization (ASO) for the Google Play Store, including in-depth keyword research and optimization of the app's title and description. They also encouraged in-game sharing through a referral program, incentivized positive reviews and ratings within the app, and created promotional visual content and video tutorials. Additionally, they ran a targeted Facebook Pay-Per-Click (PPC) ad campaign and engaged with app bloggers and social media communities on platforms like Facebook, Instagram, Twitter, and Reddit.
Within the first three months of launching the app, Pearl Lemon's digital marketing efforts generated over 67,000 downloads and more than 1,000 positive reviews. The client's mobile game app achieved a remarkable 4.3-star rating on the Google Play Store, increasing its visibility and attracting a broader audience.
Originally published by the delivering Pearl Lemon team at pearllemon.com/mobile-game-seo-case-study/.
Pearl Lemon helped King of Carrom, a multiplayer mobile board-game app, achieve explosive user growth. Using Facebook Ads and viral mechanics, they generated over 65,000 downloads in just 2.5 months from a tiny £1,500 budget, surpassing 190,000+ total installs subsequently.
65,000+ Downloads
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
