Pearl Lemon partnered with Eat Club, a fast-growing London restaurant discount app, to accelerate app downloads, increase user activity, and boost brand visibility. This was achieved by blending offline flyer distribution with digital tracking and email outreach.
10,000
Flyers distributed per week
weekly
Eat Club needed to accelerate app downloads, increase user activity, and boost brand visibility across London's busiest neighbourhoods. They required a strategy that could deliver consistent and measurable spikes in app installs.
Pearl Lemon implemented a three-pronged marketing strategy, primarily focusing on offline engagement backed by digital tracking and email outreach. This included distributing 10,000 flyers per week across London streets with clear QR codes, alongside a targeted email campaign.
The flyer distribution proved to be the highest-impact channel, delivering massive spikes in app installs after each distribution cycle and showing stronger user acquisition numbers than email. It also increased brand visibility in London's most active dining zones. Eat Club continues working with Pearl Lemon on a month-to-month basis, considering an upgrade to a quarterly or yearly contract due to transparent reporting and strategic recommendations.
Originally published by the delivering Pearl Lemon team at pearllemon.com/case-studies/app-growth-offline-digital-user-acquisition/.
Pearl Lemon partnered with a client to promote their new mobile game app, which was based on the popular board game Carrom and targeted primarily at the Indian market. Through a comprehensive digital marketing strategy, Pearl Lemon helped the app achieve significant download numbers in a short timeframe.
65K Downloads
Read the case studyPearl Lemon helped King of Carrom, a multiplayer mobile board-game app, achieve explosive user growth. Using Facebook Ads and viral mechanics, they generated over 65,000 downloads in just 2.5 months from a tiny £1,500 budget, surpassing 190,000+ total installs subsequently.
65,000+ Downloads
Read the case studyPearl Lemon supported the launch of the Tube Map interactive London Tube mapping app, generating 2,300+ downloads using warm outreach, micro-budget ads, and lean launch tactics on under £50 spend. This achievement occurred despite internal technical limitations and a virtually non-existent marketing budget, proving early traction can be achieved before a product is fully polished.
2,300+ Total Downloads
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
