Pearl Lemon helped Adam Hannah Groff launch his freelance PPC agency by creating a clear, actionable inbound marketing and social media strategy. This plan aimed to establish an online presence, generate leads, and sustain long-term growth for his new business.
$20,000
Monthly billings (Pearl Lemon's internal SEO strategies)
monthly
$20,000
Target monthly revenue (Adam's agency)
per month
Adam needed guidance to launch his PPC agency with minimal online presence and limited starting resources. The primary challenges included going from zero to consistent growth without an existing client base and ensuring the strategy was sustainable for a solo freelancer.
Pearl Lemon crafted a three-phase strategy focusing on setup and market positioning, inbound and social media strategy, and scaling for growth. This involved building an online presence, conducting competitor analysis, creating an SEO-optimized content calendar, and providing video instructions for implementation. The approach emphasized consistent lead generation and structured follow-up processes.
Adam reported feeling well-prepared and confident with the practical, phased strategy provided. The plan delivered a clear roadmap designed to drive traffic and build authority consistently. It aimed for Adam to grow his revenue, targeting the $20,000 per month goal achievable with diligent execution of the strategies.
Originally published by the delivering Pearl Lemon team at pearllemon.com/seo-case-studies/ppc-agency-launch-strategy/, pearllemonleads.com/case-studies/ppc-agency-inbound-launch-strategy/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
