Pearl Lemon partnered with AJ Smart to provide YouTube SEO services, focusing on optimizing video tags, descriptions, and social sharing. This collaboration aimed to improve their search visibility and overall audience engagement on YouTube.
2,500
extra minutes watched
Over a few months
500
more views overall
Over a few months
400
more minutes of premium content
4
average view duration increase
The client, AJ Smart, sought Pearl Lemon's expertise to enhance their YouTube channel's organic reach and engagement. The primary challenge involved improving various on-page and off-page elements of their YouTube content and channel structure to attract more viewers.
Pearl Lemon's approach included reviewing AJ Smart's video tags, page descriptions, and social sharing strategies. They also optimized playlists, video titles, and conducted off-page link building for the YouTube channel. The team continuously monitored traffic and traffic sources throughout the campaign.
Over a few months, the YouTube SEO efforts helped AJ Smart achieve 2,500 extra minutes watched and 500 more views overall. Additionally, they gained 400 more minutes of premium content watched and 50 more premium views. The average view duration also increased by 4 seconds.
Originally published by the delivering Pearl Lemon team at pearllemon.com/youtube-seo-case-study-about-organic-views/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
