Pearl Lemon helped a leading ATS software comparison service company, which had an in-house SEO team, improve their backlinking strategy. We acquired several hundred high-quality links, removed several hundred bad links, and improved their search engine rankings and credibility.
The client faced a highly competitive HR software industry and struggled with effective link building. They also needed to remove old, bad links from a previous ill-judged effort that involved techniques Google frowns upon, which were adversely affecting their website performance and search engine rankings.
We conducted a comprehensive content audit to identify content gaps and created high-quality content like white papers, blog posts, and infographics. We then engaged in personalized manual outreach to website owners and bloggers in the HR and recruitment industries, offering valuable content in exchange for links, and promoted content on social media. Crucially, we performed a comprehensive backlink audit, used Google Search Console to identify toxic backlinks, engaged in manual outreach to request removal, and uploaded disavow files for unremovable links.
We acquired several hundred high-quality links from authoritative and relevant websites in the HR and recruitment industries. Our client's search engine rankings improved significantly, moving up several positions for their target keywords, and their domain authority increased. Additionally, we removed several hundred bad links that were harming their domain authority, leading to increased organic traffic and engagement.
Originally published by the delivering Pearl Lemon team at pearllemon.com/seo-case-study-ats-client-toxic-backlinks/.
This case study outlines how Pearl Lemon helped Wolf Auto Parts, a seller of used Volkswagen and Audi Parts, improve their Magento eCommerce SEO. The project focused on optimizing a complex website with over 50K products, resulting in improved key metrics in Google Analytics and a 5-star rating from the client.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
