ATS Client: How We Helped an ATS Client Recover From Toxic Backlinks and SEO

Through our comprehensive approach, we were able to acquire several hundred high-quality links from authoritative and relevant websites, remove several hundred bad links that were harming our client’s domain authority, and improve their search engine rankings and credibility.

Our client is a leading provider of applicant tracking system software comparisons designed to streamline HR processes for a huge variety of organizations. The client engaged Pearl Lemon to assist with their SEO strategy to improve their website traffic and generate more leads. While the client had an in-house SEO team, they were struggling with effective link building, as well as trying to get rid of old, bad links that were impacting their search engine rankings.

The Challenges One of the significant challenges facing our client was the highly competitive nature of the HR software industry. To stand out and gain an edge, the client needed a comprehensive SEO strategy that would include an effective link building campaign. Pearl Lemon was engaged to help the client’s in-house SEO team develop and execute a link building strategy that would improve their search engine rankings and drive more traffic to their website.

At the same time, a previous ill-judged effort to build links undertaken several years earlier that involved link building techniques that Google frowns on still seemed to adversely affect the company’s website performance, and the client needed our help to solve that problem too.

Well, Search Engine Optimisation (SEO) is the practice of increasing the number of visits to a website by assuring that it ranks towards the top of a search engine’s list of results. In other words, we make sure that your website appears at the top of search results.

SEO promotes and helps websites stand out from the rivalry among competitors over the internet. Top companies and businesses commonly use it to maximise digital marketing methods for their brands.

In your case, Pearl Lemon can provide Arabic SEO services that will focus on the Arabic market worldwide and leverage people who speak native or non-native Arabic.

There are multiple reasons you should choose to capitalise on Arabic SEO services. However, here are top reasons why Pearl Lemon thinks it’s the best idea:

As Featured In: How Google Decides What a Good Link Is Google uses a variety of factors to determine the quality and relevance of a link to your website. Some of the factors that Google considers when evaluating links include:

Authority: Links from high-authority websites are seen as more valuable than those from low-authority websites. The authority of a website is determined by factors such as its domain age, the number of high-quality links it has, and the quality of its content.

Relevance: Links from websites that are relevant to your industry or topic are more valuable than those from unrelated websites. Google considers the content of the linking website and the anchor text used in the link when determining relevance.

Trustworthiness: Links from trustworthy websites are seen as more valuable than those from spammy or low-quality websites. Google considers factors such as the website’s domain age, the quality of its content, and its online reputation when evaluating trustworthiness.

The Rewards of Good Links in Search When your website has high-quality links from authoritative and relevant websites, Google rewards you with improved search engine rankings and increased organic traffic. Good links help to increase your website’s visibility and credibility, making it more likely that potential customers will find and engage with your website.

In addition, high-quality links can also help to improve the user experience of your website. When users click on a link to your website from a high-quality source, they are more likely to find the information they are looking for and stay on your website for longer periods.

While good links can significantly improve your website’s search engine rankings and credibility, bad links can have the opposite effect. Bad links are links from low-quality or spammy websites, and they can harm your website’s domain authority and search engine rankings. Google penalizes websites that have bad links by lowering their search engine rankings or even removing them from search results altogether.

Bad links can also damage your online reputation, as they can be seen as an indication that your website is untrustworthy or spammy. Therefore, it’s crucial to focus on building high-quality links from authoritative and relevant websites and avoid any black hat link building techniques that could harm your website’s search engine rankings and credibility.

Link Building Processes Effective link building requires careful planning and execution, which includes identifying opportunities, creating high-quality content, engaging in manual outreach, promoting content on social media, and monitoring and evaluating your efforts. At Pearl Lemon, we follow a comprehensive link building process that includes all of these steps and more