Pearl Lemon helped Black Fog, a B2B cyber security management company, improve their SEO performance despite initial technical challenges and their unique analytics setup. The project led to significant improvements in keyword indexing and website traffic.
518
Important technical fixes identified
870
Semi-important technical fixes identified
169
Keywords indexed
221
Clicks
Part way into month two
Black Fog, a cyber security SaaS company, approached Pearl Lemon with a site that had a large amount of technical issues. They had 518 important fixes and 870 semi-important fixes, and uniquely, did not use Google Analytics, posing a challenge for tracking.
Pearl Lemon's team built a close relationship with Black Fog's marketing director, Brenda, and immediately addressed the significant technical issues on their site. Their strategy focused on resolving these foundational problems to enable better indexing and organic growth.
After addressing technical issues, Black Fog was able to index for over 169 keywords. Part way into month two, clicks increased almost tenfold from 221, with the click rate growing by an average of 5 to 7 times. The average position and number of indexed keywords also increased significantly.
SaaS SEO Case Study Black Fog was one of our successful SEO clients for their SaaS tool. Black Fog is a cyber security management company, and they have a range of tools and products that consumers can find them for.
Black Fog is a part of the B2B space and approached us through an ad campaign. We then had the joy of building a close relationship with their marketing director Brenda. Black Fog was a very fun and interesting client from the start for our team. As both a cyber security company and that they do not use Google Analytics made for a unique project.
As Featured In: When we first got in touch, there were initially 21 exchanged emails in the first month. The site had a large amount of technical issues to solve immediately; there was a range of 518 important fixes to 870 semi important fixes. After these issues started to be addressed, they were able to index for over 169 keywords.
Part way into month two, they had 221 clicks to increase by a factor of almost tenfold. The click rate varied in growth but it averaged between 5 and 7 times.The average position has increased as well as the number of keywords that they actually index for. Darren, their CEO, was impressed with the work through the length of the project.
Black Fog was a great example of something that can be achieved with a site that’s new from an SEO technical standpoint and the opportunity for improved ROI that is out there for you.
If you work within the space of cyber security or have a SaaS tool you would like to improve ranking for, we can definitely help you. We would love to show you what we can achieve for you and your site in terms of SEO!
Originally published by the delivering Pearl Lemon team at pearllemon.com/saas-seo-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
