Pearl Lemon helped Black Fog, a B2B cyber security management company, improve their SEO performance despite initial technical challenges and their unique analytics setup. The project led to significant improvements in keyword indexing and website traffic.
518
Important technical fixes identified
870
Semi-important technical fixes identified
169
Keywords indexed
221
Clicks
Part way into month two
Black Fog, a cyber security SaaS company, approached Pearl Lemon with a site that had a large amount of technical issues. They had 518 important fixes and 870 semi-important fixes, and uniquely, did not use Google Analytics, posing a challenge for tracking.
Pearl Lemon's team built a close relationship with Black Fog's marketing director, Brenda, and immediately addressed the significant technical issues on their site. Their strategy focused on resolving these foundational problems to enable better indexing and organic growth.
After addressing technical issues, Black Fog was able to index for over 169 keywords. Part way into month two, clicks increased almost tenfold from 221, with the click rate growing by an average of 5 to 7 times. The average position and number of indexed keywords also increased significantly.
Originally published by the delivering Pearl Lemon team at pearllemon.com/saas-seo-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
