Pearl Lemon Leads generated buyer leads and 3 new listings for DVC Resale Experts through a B2C email campaign targeting their existing database. The campaign achieved a 36% open rate and monetized a 40,000-50,000 person list with zero ad spend.
36%
Open Rate
3
New Listings
23,000+
Emails Sent
as of September/October snapshot
12+ months
Timeline
ongoing
DVC Resale Experts aimed to monetize their large email list and generate ongoing buyer & seller leads, replacing expensive paid acquisition with a sustainable, organic channel. They also sought to improve engagement from their existing list and attract new listing opportunities.
Pearl Lemon planned, built, and managed a long-term email pipeline using Mailshake, handling technical configuration like domain warm-up and smart segmentation. They crafted hyper-personalized, 3–5 step B2C email sequences for DVC owners and buyers, executing daily sending over 12+ months to maintain momentum and consistent list monetization.
The email campaign directly resulted in 3 new property listings and consistent weekly engagement, with an average open rate of 36% across 23,000+ emails sent. This success led DVC Resale Experts to expand their partnership with Pearl Lemon for PPC, SEO, and a full website rebuild.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/dvc-resale-b2c-email-lead-generation/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
