Pearl Lemon helped Figures HR, a leading compensation management SaaS platform, expand its organic presence in the UK and US. Our work produced consistent growth across core SEO metrics including keyword rankings, organic traffic, and domain authority over the past year.
£1.7k
Increase in Traffic Value
Figures HR needed to expand its organic presence across key English-speaking regions, particularly the UK and US. They aimed to compete more strongly in the fast-growing international HR tech market and challenge global HR tech brands.
Our approach involved a structured keyword strategy focused on HR, compensation management, and SaaS-specific terms, including commercial-intent keywords. We implemented technical SEO improvements like performance tuning, metadata restructuring, and error fixes. Additionally, a high-authority link-building strategy targeted relevant SaaS, HR, and business domains, securing links within contextual content.
Figures HR saw significant increases in organic keyword rankings, particularly for US informational and competitive queries, and growth in organic traffic. Traffic value increased by £1.7k, and domain and URL ratings improved with a stronger backlink profile. The collaboration fostered strong upward ranking movement, increased visibility for core service keywords, and consistent traffic growth.
Originally published by the delivering Pearl Lemon team at pearllemon.com/case-studies/figures-hr-seo/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
