This case study details a Pearl Lemon SEO workshop led by Deepak Shukla, using Flow With Me by Sara as a live example. The workshop focused on competitor analysis, building a strong Google presence, and addressing visibility challenges for a yoga and mindfulness brand.
2
Branded listings on Page 1
After Optimization (4 Weeks)
6+
Listings across YouTube, LinkedIn & Google My Business
After Optimization (4 Weeks)
15
Rank for "chair yoga Ireland"
After Optimization (4 Weeks)
9
Rank for "chair yoga Sydney"
After Optimization (4 Weeks)
Flow With Me struggled with limited brand visibility, with competitors dominating Google's first three pages. The brand's "About" section combined personal and business details, confusing Google's intent signals, and there was geographic ranking confusion despite being based in Ireland. These issues made it difficult for Google to understand and rank the brand effectively.
Deepak Shukla conducted a live SEO teardown, guiding Sara through competitor discovery using Incognito search and building a competitor visibility tracker spreadsheet. He emphasized separating personal and business SEO identities by creating distinct 'About' pages and analyzed international SEO signals, particularly country-specific relevance from backlinks. The workshop also recommended expanding presence through regional directories and influencers.
Following the workshop and recommended optimizations, Sara reported early visibility improvements within 4 weeks. Her brand achieved 2 branded listings on Page 1 and 6+ listings across YouTube, LinkedIn & Google My Business. For keyword rankings, "chair yoga Ireland" reached Rank 15 and "chair yoga Sydney" reached Rank 9.
Originally published by the delivering Pearl Lemon team at pearllemon.com/case-studies/seo-competitor-analysis/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
