Focus Energy 360, a UK-based energy assessment firm, partnered with Pearl Lemon to enhance its online visibility and generate qualified leads. The goal was to achieve top keyword rankings, increase organic traffic, and resolve technical SEO issues.
Achieved for over 25 target keywords
Top 3 Rankings
within six months
Increased by 50%
Organic Traffic Growth
during the campaign
Rose by 15%
Domain Authority
Focus Energy 360 faced high competition in the UK energy sector, making it challenging to rank high for target keywords. The company also had low initial domain authority and various technical SEO issues, including indexing errors and sitemap problems, which hindered search engine visibility.
Pearl Lemon implemented a multi-faceted SEO strategy. This included in-depth keyword research and content optimization, focusing on high-intent keywords and improving on-page elements. Technical SEO improvements addressed sitemap and indexing issues, load times, mobile usability, and broken links. A robust link-building campaign secured backlinks from high-authority industry sites, and consistent communication kept the client informed.
After six months, Focus Energy 360 achieved top-three keyword rankings for many target keywords, including “energy assessments UK.” Organic traffic increased by approximately 50%, and the site’s domain authority grew by 15%. These efforts significantly improved the quality and conversion potential of site visitors.
Originally published by the delivering Pearl Lemon team at pearllemon.com/seo-case-studies/seo-top-rankings-energy-firm/, pearllemon.com/case-studies/focus-energy-360-seo-campaign/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
