Pearl Lemon Leads partnered with Ingram Micro, one of the world’s largest logistics and supply-chain solutions providers, to run a fully-managed B2B lead generation campaign spanning the UK, France, and Spain. Using a coordinated mix of cold calling, LinkedIn outreach, and personalized email sequences, our team generated qualified expressions of interest from enterprise logistics contacts across Europe.
Ingram Micro's offering is broad, technical, and high-value, making targeted B2B outreach essential. The challenge involved reaching logistics, warehousing, and supply-chain decision makers across three countries with varying languages and regional differences. The services are broad and technical, multiple solutions can apply to the same prospect, and decision-making groups are large, all complicating lead generation.
Pearl Lemon Leads employed a multi-channel outreach strategy combining cold calling, LinkedIn outreach, and personalized cold email sequences. This integrated approach, including cross-channel follow-ups, increased touchpoints and dramatically improved engagement. The team also adapted scripts and outreach angles for each country and industry segment, ensuring relevance and clarity across UK, France, and Spain.
The campaign delivered a steady flow of qualified expressions of interest, requests for more information, and cross-country leads (UK, France, Spain, and even Germany). Pearl Lemon successfully generated qualified enterprise leads weekly and provided consistent expressions of interest to Ingram Micro’s internal ALT team. The project also enhanced report structure after client feedback, making weekly summaries more actionable and easier to integrate into Ingram Micro’s internal workflows.
This case study walks through the strategy, execution, communication workflows, and real examples of how persistent multi-channel outreach can drive meaningful ROI even for global brands with complex offerings.
Ingram Micro operates across the full logistics lifecycle from forward distribution to reverse logistics, returns processing, refurbishment, and end-to-end product movement. Their offering is broad, technical, and high-value, which made targeted B2B outreach essential.
The team alsoenhanced report structure after client feedback, making weekly summaries more actionable and easier to integrate into Ingram Micro’s internal workflows.
Results Summary Qualified enterprise leads delivered weeklyEmail leads + callback requestsLinkedIn connections + multi-message conversationsSuccessful cross-border lead generationConsistent expressions of interest handed to Ingram Micro’s ALT teamImproved reporting and campaign clarity over timeThe campaign proved that even in a complex industry like logistics, multi-channel persistence works especially when combined with constant optimization and clear communication.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/ingram-micro-logistics-lead-generation/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
