Pearl Lemon helped Nerds Collective, a youth-focused marketing agency, double their search visibility and opportunity pipeline within 6 months. This resulted in a significant increase in Top 3 and Top 10 keyword rankings and higher monthly inbound inquiries.
+111%
growth in Top 10 keyword rankings
+120%
increase in Top 3 keyword positions
from 5 keywords → 11 keywords
Top 3 keywords
from 17 keywords → 36 keywords
Top 10 keywords
Nerds Collective needed more inbound leads, stronger keyword rankings, and a consistent SEO strategy to match their brand ambition. Before Pearl Lemon, their keyword visibility was limited, with only a handful of terms ranking in the Top 3 and a small cluster of Top 10 keywords, leading to low-volume inbound inquiries.
Pearl Lemon implemented a compound SEO strategy focused on data, content, and ongoing optimization. This included keyword mapping to identify high-intent terms, technical fixes like Core Web Vitals and internal linking, content expansion with supporting pages and blog strategy, and strategic link-building from reputable outlets. The strategy involved weekly rank tracking and adaptive adjustments.
In 6 months, Nerds Collective achieved +111% growth in Top 10 keyword rankings and a +120% increase in Top 3 keyword positions. Their total Top 10 keywords grew from 17 to 36, and Top 3 keywords grew from 5 to 11. This led to a steady increase in qualified inbound inquiries, more leads directly from Google, and higher-quality enquiries from brands.
Originally published by the delivering Pearl Lemon team at pearllemon.com/case-studies/nerds-collective-seo-keyword-growth/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
