Nurix Labs partnered with Pearl Lemon Leads for a high-volume outbound calling engine, aiming for 75+ calls daily and 5 qualified leads in the first month. The campaign significantly outperformed expectations, generating 8 qualified leads in 30 days.
8
Qualified Leads Generated
30 days
75+
Daily Outbound Calls
daily
160%
Target Outperformance
first month
Nurix Labs sought to generate 5 qualified leads within 30 days, defining a qualified lead as a decision-maker who booked a meeting with clear interest. They also needed to maintain a volume of 75+ outbound calls per day to ensure consistent pipeline generation.
Pearl Lemon's calling team executed 75+ structured outbound calls every day, focusing on pain points like support costs and AI efficiency. They ensured consistent follow-ups, real-time lead information sharing, and direct appointment scheduling. A strong communication rhythm included immediate email notification for every qualified lead and scheduled progress review meetings.
The campaign generated 8 qualified leads in 30 days, exceeding the target by 160%, with additional prospects actively moving through the funnel. It consistently hit 75+ calls per day, demonstrating the power of a structured, high-volume outbound engine for AI companies targeting busy decision-makers.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/ai-outbound-calling-lead-generation-nurix-labs/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
