Pearl Lemon Leads partnered with OH Talent Solutions, a UK-based specialist recruitment agency, to build a consistent outbound lead engine. The goal was to identify hiring needs, access decision-makers, and generate qualified recruitment leads through strategic cold calling.
OH Talent Solutions faced difficulties reaching decision-makers, lacked reliable contact data for heads of OH departments, and needed a consistent lead flow to maintain their recruitment pipeline. Early qualification of leads regarding agency use, hiring timelines, and internal processes was critical for profitability.
Pearl Lemon implemented a structured cold calling program with a dedicated cold caller targeting occupational health providers daily. The approach focused on identifying hiring authority, understanding recruitment cycles, gathering accurate decision-maker emails, and introducing OH Talent Solutions’ services. Qualified leads were defined as direct contact emails for OH decision-makers with hiring insights or discovery conversation opportunities.
Within just three weeks, Pearl Lemon’s structured cold calling program surpassed early benchmarks. It generated qualified contacts, mapped hiring processes, and secured key decision-maker emails, enabling OH Talent Solutions to accelerate its business development pipeline. The campaign delivered qualified decision-maker contacts, valuable hiring intelligence, and a predictable pipeline-building system, exceeding early goals.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/recruitment-lead-generation-cold-calling/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
