Pearl Lemon Leads helped Rip It Up, led by Lulu Laidlaw-Smith, drive 50+ real attendees to a live creative business event in London. This was achieved using a combination of LinkedIn outreach, cold email follow-ups, and end-to-end message handling to ensure a packed room of engaged creative professionals.
50+
Attendees
Rip It Up needed to generate 50+ attendees for a London creative business event within a limited timeframe, targeting a diverse audience of warm connections, colder second-degree contacts, and niche creative professionals. The campaign also required strict GDPR-compliant, soft-touch communication and full management of invites, replies, and RSVPs without requiring hands-on input from the client.
Pearl Lemon Leads executed an integrated outreach campaign with three main pillars: LinkedIn, email, and conversation management. They performed targeted LinkedIn outreach, segmenting Lulu’s network into warm, dormant/cold, and new contacts, each receiving custom-tailored, non-salesy messages. This was supplemented by a multi-step email follow-up campaign including an initial invite, reminders, and a final RSVP confirmation request, all while managing RSVPs and handling all message-level communication.
The Pearl Lemon Leads team delivered high engagement from LinkedIn outreach and strong response rates across both warm and cold connections. They provided full management of invites, replies, RSVPs, and reminders, creating a smooth, end-to-end attendee workflow. This strategic approach resulted in 50+ real attendees for the live creative business event in London, strengthening Lulu’s brand and expanding her community.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/event-attendance-lead-generation-london/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
