Pearl Lemon Leads partnered with Sonic IT Solutions to identify the best-performing channels for generating high-quality B2B IT support and cybersecurity leads. Over three months, the team tested and optimised Facebook Ads, Google Ads, and Cold Email outreach to determine the most effective strategies.
Sonic IT Solutions needed to generate consistent, high-quality inbound leads from businesses requiring IT support, cybersecurity services, and cloud solutions. Their niche demanded clear service explanation, filtering IT buyers from competitors, and ensuring only real potential customers enquired, focusing on relevance over just volume.
Pearl Lemon implemented a multi-channel experimentation strategy. Initially, they tested Facebook Ads with custom graphics and niche targeting. After identifying limitations due to non-qualified submissions, they pivoted to Google Ads supported by a conversion-optimised landing page. To diversify further, they also initiated an outbound cold email system with a 5-email automated drip sequence at 5-day intervals.
Through this adaptive, data-led approach, Pearl Lemon helped Sonic IT Solutions navigate the complex process of identifying the right acquisition channel. While Facebook Ads generated quantity but lacked IT quality, Google Ads combined with a custom landing page proved best for high-intent prospects, and Cold Email offered scalable outbound opportunities. This experimentation resulted in a stronger, clearer path toward reliable lead generation and a consistently satisfied client.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/multichannel-it-lead-generation-sonic-it/.
Pearl Lemon / Piman successfully launched and optimized a TikTok Lead Generation campaign for a UK investment firm, achieving a significant reduction in Cost-Per-Lead (CPL) from £60 to £8 in just 26 days. This campaign generated 87 qualified leads and over 252,000 impressions using TikTok’s in-app lead forms.
£8 Cost-Per-Lead (CPL)
Read the case studyPearl Lemon Leads built high-converting landing pages for its internal lead generation system, achieving conversion rates between 25-37%. This strategy resulted in over 14,000 verified email opt-ins through consistent SEO-based traffic.
14,000+ Verified email opt-ins
Read the case studyPearl Lemon generated 8 qualified landlord and property manager leads for Piñata, a renter rewards and credit-building platform, and successfully booked appointments using a targeted Meta Ads campaign. The campaign exceeded key goals ahead of schedule.
8 qualified leads generated
Read the case studySend a short brief and we will point you to the Pearl Lemon division that owns your goal.
Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
