Pearl Lemon partnered with True Influence, a leading ABM and demand gen company, to enhance their SEO infrastructure and increase organic visibility over 12+ months. This involved resolving major technical SEO issues, expanding keyword coverage, and strengthening their long-term organic lead generation system.
True Influence faced several complex SEO challenges including indexing issues across multiple subdomains, duplicate content, poor backlink health with toxic links, and a lack of clear keyword strategy for competitive ABM and B2B marketing terms. Their large site had intertwined CMS systems, and they needed a structured SEO operations workflow their team could sustain.
Pearl Lemon provided a mix of consulting, hands-on fixes, and team enablement. This included a detailed technical SEO audit, building a full B2B keyword ecosystem for ABM, and a comprehensive backlink audit to identify and disavow toxic links. We also supported their content team with a keyword-driven calendar and integrated as an extension of their internal marketing team.
The partnership improved indexing health, expanded keyword coverage across ABM and B2B terms, and reduced toxic backlink risk while strengthening domain authority. True Influence now has a scalable content strategy and an internal team equipped to maintain and execute SEO with clarity. This led to steady increases in qualified organic traffic and inbound lead quality.
Originally published by the delivering Pearl Lemon team at pearllemon.com/case-studies/true-influence-b2b-seo-consulting/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
