Pearl Lemon partnered with True Influence, a leading ABM and demand gen company, to enhance their SEO infrastructure and increase organic visibility over 12+ months. This involved resolving major technical SEO issues, expanding keyword coverage, and strengthening their long-term organic lead generation system.
True Influence faced several complex SEO challenges including indexing issues across multiple subdomains, duplicate content, poor backlink health with toxic links, and a lack of clear keyword strategy for competitive ABM and B2B marketing terms. Their large site had intertwined CMS systems, and they needed a structured SEO operations workflow their team could sustain.
Pearl Lemon provided a mix of consulting, hands-on fixes, and team enablement. This included a detailed technical SEO audit, building a full B2B keyword ecosystem for ABM, and a comprehensive backlink audit to identify and disavow toxic links. We also supported their content team with a keyword-driven calendar and integrated as an extension of their internal marketing team.
The partnership improved indexing health, expanded keyword coverage across ABM and B2B terms, and reduced toxic backlink risk while strengthening domain authority. True Influence now has a scalable content strategy and an internal team equipped to maintain and execute SEO with clarity. This led to steady increases in qualified organic traffic and inbound lead quality.
B2B ABM SEO Case Study: Better Visibility and Lead Quality Growth This case study outlines how Pearl Lemon partnered with True Influence, a leading account-based marketing (ABM) and demand gen company, to enhance their SEO infrastructure, increase organic visibility, and support their internal marketing team through strategic consulting and hands-on execution.
Across 12+ months, we helped the True Influence team resolve major technical SEO issues, expand keyword coverage, clean up their backlink profile, and strengthen their long-term organic lead generation system.
Results & Long-Term Impact Improved indexing health across key site sectionsExpanded keyword coverage across ABM, demand gen, and B2B marketing termsReduced toxic backlink risk with a cleansed link profileStrengthened domain authority with high-quality backlinksProvided a scalable content strategy for continued internal growthEquipped the internal team to maintain and execute SEO with clarityHundreds of documented recommendations and action items deliveredAchieved steady increases in qualified organic traffic and inbound lead qualityThis long-term partnership created a foundation of sustainable SEO performance crucial for a competitive B2B marketing brand.
Originally published by the delivering Pearl Lemon team at pearllemon.com/case-studies/true-influence-b2b-seo-consulting/.
This case study outlines how Pearl Lemon helped Wolf Auto Parts, a seller of used Volkswagen and Audi Parts, improve their Magento eCommerce SEO. The project focused on optimizing a complex website with over 50K products, resulting in improved key metrics in Google Analytics and a 5-star rating from the client.
Read the case studyPearl Lemon helped Big Value Banners, a national online retailer of custom banners and signage products, achieve powerful ranking wins for commercially important search terms. They reached #1 on Google for “Scaffold Permits” and climbed to Page 1 for “Large Banners” within months.
#1 Ranking for Scaffold Permits
Read the case studyPearl Lemon helped Wolverhampton Self Storage improve their local SEO, particularly for the keyword "self storage" in Wolverhampton and surrounding areas. The project focused on boosting their rankings on Google Maps and organic search results.
Read the case studySend a short brief and we will point you to the Pearl Lemon division that owns your goal.
Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
