Pearl Lemon helped TryHard, a fast-growing swimwear and skincare ecommerce brand built on Shopify, improve its organic visibility, domain authority, and keyword performance in a highly competitive niche. Over an intensive three-month collaboration, Pearl Lemon delivered a full strategic SEO programme.
Despite strong product and PPC performance, TryHard faced several SEO challenges. The site had a low Domain Authority (DR 6) and lacked an active link acquisition strategy, limiting keyword visibility. There were also missing or weak on-page SEO elements on their Shopify store, creating issues with organic indexing and CTR potential, and no structured content marketing system.
Pearl Lemon developed and executed a comprehensive plan across four core pillars over three months. This included a full technical Shopify SEO audit and cleanup, covering duplicate content, collection page optimization, and meta tag adjustments. Pearl Lemon also provided explainer videos for implementation and strategic content recommendations with a blog calendar development.
The project produced significant improvements in domain authority, keyword rankings, organic impressions, and click-through rates. Pearl Lemon helped Shopify brand TryHard improve rankings and double domain authority in 90 days with technical SEO, link building, and content work. This demonstrated how Pearl Lemon helps Shopify brands achieve measurable, sustainable growth.
SEO Case Study: Pearl Lemon Gained Visibility for TryHard in 3 Months This SEO case study explores how Pearl Lemon helped TryHard, a fast-growing swimwear and skincare ecommerce brand built on Shopify, improve its organic visibility, domain authority, and keyword performance in a highly competitive niche.
TryHard a uniquely positioned brand combining Dead Sea mineral powered skincare with high-performance athlete-approved swimwear initially found Pearl Lemon through Google. With strong PPC performance already in place, the founders understood the need for a sustainable organic acquisition channel to diversify traffic and reduce paid spend dependency.
Backed by detailed monthly reporting and over 40+ email exchanges, the project produced significant improvements in domain authority, keyword rankings, organic impressions, and click-through rates.
This case study breaks down the challenges, process, execution, and results of the TryHard SEO campaign demonstrating how Pearl Lemon helps Shopify brands achieve measurable, sustainable growth.
TryHard lacked a blog calendar and topic targeting strategy. This meant they weren’t ranking for informational or top of funnel keywords in the swimwear or skincare verticals.
As a swimwear brand, TryHard’s clicks naturally dip based on seasonality rather than SEO decline. Pearl Lemon needed to identify this pattern and explain it clearly to the client, ensuring no misinterpretation.
Their formulations leverage rare minerals from the Dead Sea- giving TryHard a double angle: swimwear ecommerce + skincare category crossover, opening two major SEO opportunity verticals.
Pearl Lemon also delivered explainer videos with step-by-step implementation instructions, ensuring the TryHard team could apply recommendations quickly and correctly.
Shopify is powerful, but out of the box it isn’t SEO-perfect. Fixing duplicate content, meta descriptions, and structural issues matters deeply.
Conclusion The TryHard project highlights what is possible when a brand with strong product-market fit partners with a proactive SEO agency.
This SEO case study demonstrates Pearl Lemon’s ability to deliver fast, tangible improvements for ecommerce brands- especially those on Shopify seeking sustainable organic growth.
Originally published by the delivering Pearl Lemon team at pearllemon.com/case-studies/tryhard-shopify-seo-growth/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
