Pearl Lemon helped TryHard, a fast-growing swimwear and skincare ecommerce brand built on Shopify, improve its organic visibility, domain authority, and keyword performance in a highly competitive niche. Over an intensive three-month collaboration, Pearl Lemon delivered a full strategic SEO programme.
Despite strong product and PPC performance, TryHard faced several SEO challenges. The site had a low Domain Authority (DR 6) and lacked an active link acquisition strategy, limiting keyword visibility. There were also missing or weak on-page SEO elements on their Shopify store, creating issues with organic indexing and CTR potential, and no structured content marketing system.
Pearl Lemon developed and executed a comprehensive plan across four core pillars over three months. This included a full technical Shopify SEO audit and cleanup, covering duplicate content, collection page optimization, and meta tag adjustments. Pearl Lemon also provided explainer videos for implementation and strategic content recommendations with a blog calendar development.
The project produced significant improvements in domain authority, keyword rankings, organic impressions, and click-through rates. Pearl Lemon helped Shopify brand TryHard improve rankings and double domain authority in 90 days with technical SEO, link building, and content work. This demonstrated how Pearl Lemon helps Shopify brands achieve measurable, sustainable growth.
Originally published by the delivering Pearl Lemon team at pearllemon.com/case-studies/tryhard-shopify-seo-growth/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
