Pearl Lemon Leads helped Woap, a next-generation mapping platform, book qualified B2B meetings with enterprises managing dozens or even hundreds of physical locations. The goal was to secure high-value enterprise appointments with companies that could meaningfully adopt Woap’s technology.
Woap, an emerging competitor to Google Maps, faced the challenge of marketing a niche technical product with limited brand awareness. Their outreach needed to educate prospects on why a switch makes sense, position Woap’s ROI, and reach senior tech, product, and operations decision-makers. They also needed to break through the noise in an already crowded SaaS market.
Pearl Lemon Leads implemented a strategy of precision targeting, multi-channel outreach, and credibility-focused messaging. They built B2B lists using criteria like multi-location retailers (50+ stores), universities, logistics operators, and SaaS platforms using mapping APIs, ensuring each prospect had a proven mapping need. The team adapted scripts based on prospect objections and industry language, positioning Woap as the flexible, customizable, enterprise-friendly alternative.
The campaign resulted in multiple qualified enterprise appointments booked, including a meeting with a nationwide UK retailer comparable in scale to Boots. Pearl Lemon Leads successfully conducted targeted outreach across 3+ decision-maker categories, leading to improved prospect education and product awareness. The initiative also generated consistent positive replies from high-value leads, helping Woap break through the noise to secure important meetings.
Originally published by the delivering Pearl Lemon team at pearllemonleads.com/case-studies/b2b-lead-generation-woap-mapping-platform/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
