Pearl Lemon successfully revitalized Dubai Audio’s PPC campaigns, achieving significant improvements in conversion volume and value within the first 60 days. This was done by employing robust testing, dynamic bidding strategies, and continuous optimization to increase overall sales.
23%
Conversion Value increase
first 30 days
13%
Conversion Volume increase
month-over-month
$22,000 to $27,000
Conversion Value
month-over-month
10%
Click-Through Rate (CTR) increase
Dubai Audio faced challenges with previous pay-per-click (PPC) campaigns that failed to drive meaningful returns, struggling with high ad costs in a competitive market. Their prior campaigns showed poor ROI, with conversions not meeting targets and unacceptably high cost-per-conversion due to a lack of consistent optimization and testing.
Pearl Lemon implemented a structured, data-driven approach, starting with a comprehensive campaign audit and transition in the first 30 days. They made real-time adjustments to bidding and budgeting within the first six weeks, executing 63 budget reallocations and over 48 targeted bid adjustments. Additionally, they enhanced campaign structure with dynamic remarketing and negative keywords, supported by data-driven reporting and ongoing communication.
Dubai Audio saw a marked improvement in PPC performance, with conversion volume rising by 13% month-over-month. Conversion value grew from $22,000 to $27,000 in the first 30 days, representing a 23% gain. Both the conversion rate and click-through rate (CTR) improved, with CTR increasing by 10% due to refined keyword targeting and ad copy optimizations.
Originally published by the delivering Pearl Lemon team at pearllemon.com/seo-case-studies/ecommerce-ppc-case-study-conversion-value-increase/.
Pearl Lemon helped Voya VR, a PPC client, improve their Facebook Ads performance for a Kickstarter pre-launch. We successfully dropped their cost per lead significantly, allowing them to collect emails more efficiently.
$2.40 Previous Cost per Lead
Read the case studySend a short brief and we will point you to the Pearl Lemon division that owns your goal.
Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
