Pearl Lemon helped Voya VR, a PPC client, improve their Facebook Ads performance for a Kickstarter pre-launch. We successfully dropped their cost per lead significantly, allowing them to collect emails more efficiently.
$2.40
Previous Cost per Lead
$1.08
New Cost per Lead
$1.34
Cost per Lead Drop
over the course of a month
$2,000
Monthly Spend
a month
Voya VR approached Pearl Lemon needing help with Facebook Ads for a Kickstarter pre-launch campaign. They were spending approximately $2,000 per month and were acquiring leads at an average cost of $2.40 each. Their primary goal was to collect emails effectively to announce their Kickstarter campaign.
Pearl Lemon implemented a Facebook PPC strategy that evolved from our own work. We optimized their Facebook ad campaigns over the course of a month, continuously working to reduce the cost per lead. Additionally, we integrated Mailchimp to link prospects with email communication, covering more ground in their lead generation efforts.
We successfully dropped Voya VR's cost per lead from $2.40 to $1.08, a reduction of $1.34 over the month. In some instances, costs per lead dropped down to $.42. This significant improvement in efficiency allowed the client to achieve massive savings and extend the reach of their PPC campaign.
Facebook Ads Case Study One of the many excellent (dare I say award winning) services we provide includes PPC for Facebook or Facebook ads. This particular case study is an example of “you are what you eat” and “practice what you preach”. This means that our Facebook PPC strategy has evolved from our own work with Purr Traffic.
Voya VR was one of our many successful PPC clients. They came to us to help with Facebook Ads as a pre launch for a Kickstarter campaign. Pre launch- meaning they want to ultimately collect emails to then tell prospects about who they are, what they do and when they are kickstarting.
As Featured In: The spend was about $2,000 a month for the campaign. When they came to us, they said they had 597 leads, which were costing $2.40 on average. Voya VR came to us and said, “hey, this is what I’ve spent so far. Can you do better?”
At the start of the project, the cost for leads was still about $2.40 per lead, but as we went on that started to drop over the course of the month. We were super excited to say that costs per lead dropped down to $.42 in some cases.
coast per lead now $ 0 Voya VR went from spending $2.40 to get a single email to spending $1.08 to get an email. By partnering with us, our client was able to have some massive savings to have a longer PPC campaign.
We were very excited to be able to report that the cost per lead dropped $1.34 over the course of a month. The Pearl Lemon team would love to work with you to launch a successful Facebook ad campaign and show you how our methods can help save you more compared to the competition.
Originally published by the delivering Pearl Lemon team at pearllemon.com/facebook-ads-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
