Pearl Lemon helped Voya VR, a PPC client, improve their Facebook Ads performance for a Kickstarter pre-launch. We successfully dropped their cost per lead significantly, allowing them to collect emails more efficiently.
$2.40
Previous Cost per Lead
$1.08
New Cost per Lead
$1.34
Cost per Lead Drop
over the course of a month
$2,000
Monthly Spend
a month
Voya VR approached Pearl Lemon needing help with Facebook Ads for a Kickstarter pre-launch campaign. They were spending approximately $2,000 per month and were acquiring leads at an average cost of $2.40 each. Their primary goal was to collect emails effectively to announce their Kickstarter campaign.
Pearl Lemon implemented a Facebook PPC strategy that evolved from our own work. We optimized their Facebook ad campaigns over the course of a month, continuously working to reduce the cost per lead. Additionally, we integrated Mailchimp to link prospects with email communication, covering more ground in their lead generation efforts.
We successfully dropped Voya VR's cost per lead from $2.40 to $1.08, a reduction of $1.34 over the month. In some instances, costs per lead dropped down to $.42. This significant improvement in efficiency allowed the client to achieve massive savings and extend the reach of their PPC campaign.
Originally published by the delivering Pearl Lemon team at pearllemon.com/facebook-ads-case-study/.
Pearl Lemon successfully revitalized Dubai Audio’s PPC campaigns, achieving significant improvements in conversion volume and value within the first 60 days. This was done by employing robust testing, dynamic bidding strategies, and continuous optimization to increase overall sales.
23% Conversion Value increase
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
