Pearl Lemon assisted UX 4Sight, a Chicago-based UX agency, with a local SEO project and website optimization. The collaboration stemmed from an Upwork pitch submission and involved enhancing their online presence and technical performance.
The client sought to optimize for local SEO, specifically for their base in Chicago Jackson Boulevard. Although they initially appeared relatively well locally, they wanted to further push their visibility and ensure their business appeared prominently in Google Maps for location-based searches.
Pearl Lemon conducted an initial audit, checking reviews and local listings for optimization insights. They provided UX and UI recommendations, including page speed improvements and technical SEO. For a second website, over 23 documented recommendations were sent, focusing on areas like below the fold, above the fold, and menu headers.
The overall campaign has been positive, leading to improved local footprint and technical performance for the client's sites. Pearl Lemon made many technical recommendations and fixed issues within their control, with the client's team addressing the rest. The collaboration continues, signifying a successful and fun campaign.
Originally published by the delivering Pearl Lemon team at pearllemon.com/ux-agency-seo-case-study/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
