Pearl Lemon helped UX Site, a Chicago-based UX design and web design agency, significantly improve its local rankings, site speed, technical SEO health, and overall user experience. This drove stronger business visibility and long-term growth, leading to a ~200% increase in local ranking visibility.
~200%
increase in local ranking visibility
20+
technical issues resolved
UX Site had decent rankings but was plateauing, lacking the technical depth, local optimization, and UX refinement needed to dominate the competitive Chicago market. The site needed faster load times, improved Core Web Vitals, stronger Google Business Profile optimization, and a clearer UX/UI content structure to rank strongly everywhere in Chicago.
Pearl Lemon conducted comprehensive local SEO audits, Google Business Profile optimization, and addressed 20+ core technical SEO issues, including internal link architecture and duplicate content. They also optimized page speed, Core Web Vitals, and performed a full UI/UX review. This high-precision, collaborative approach focused on foundation-first improvements.
UX Site experienced a ~200% increase in local ranking visibility and improved Chicago map pack positioning for core UX/web design keywords. They also achieved significantly faster site performance, technical stability, and full resolution of 20+ technical issues. This success led to a long-term partnership that extended to the founder’s second business.
Originally published by the delivering Pearl Lemon team at pearllemon.com/case-studies/ux-site-local-seo-chicago/.
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Written and reviewed by
Deepak Shukla — Founder, Pearl Lemon Group
Deepak Shukla founded Pearl Lemon Group and its family of niche growth companies. He works hands-on with clients across SEO, paid media and outbound.
