You must use digital marketing methods if you operate or want to establish a construction firm. There was a time when it wasn’t necessary to do this, but it is now. 96% of B2B customers prefer doing business with manufacturers and suppliers over the internet, regardless of the target market.
To go into digital marketing, you should know a few things about construction firms.
Factors like those listed above are just some of the many barriers construction companies must battle before successfully launching their digital marketing. However, any organisation that wants to remain competitive must welcome change and see it as an opportunity.
Uncertainty breeds fear, and digital marketing may be even more so. That’s why our team is here to assist you: to make things easier for you.
We’ll take care of your digital marketing concerns if you give us a call.
Using a “shotgun for hunting” approach is one of the disadvantages of classic construction marketing tactics like direct mail or billboard advertisements. While you’ll cover much ground, you could miss your intended objective. Digital marketing, such as Facebook Advertising, allows you to narrow your demographics to specific occupations, locations, and ages.
Customers that are actively seeking a construction firm might be found by advertising on search engines. Even though a billboard can potentially reach more people, how many will be interested?
Returning to our billboard example, let’s do that. Construction firms who purchase billboard advertising have no idea how much of their sales are attributable to the advertisement.
When it comes to digital marketing, you have access to a wealth of data and statistics that would salivate even the most obsessive baseball fan.
To measure how many views arrived on their ad (also known as impressions) and how many impressions turned into qualified leads, our construction business above should have changed their billboard advertisement into a web banner ad. This would have allowed them to see how many qualifying leads resulted in sales.
That’s true; you can keep tabs on how consumers go through your sales process as they go through it. The sales and marketing teams may track the income earned from a marketing campaign to gauge its efficacy.
Word-of-mouth advertising is a significant source of new clientele for many construction firms. Today, word-of-mouth recommendations are being replaced by online discussions and debates. Consider Google Reviews. Customers automatically dismiss a business with fewer than three stars off the list. Online evaluations and testimonials, in contrast to offline word-of-mouth, remain visible long after the source of the recommendation has passed away, encouraging potential customers to put their faith in your brand.
Social media, a well-designed website, and email marketing may have the same effect as word-of-mouth marketing. Businesses may use it to share and tag their most remarkable work, which in turn helps them to be discovered by new consumers.
An online presence boosts the value of a company’s brand, referred to as “Brand Equity.” While doing a fast Google search for different construction businesses, a potential client would be drawn to whichever one keeps its social media and website current and relevant.
These days, most individuals use a search engine like Google, Yahoo, Bing, or DuckDuckGo to find the required information. In such a case, you need to ensure that your brand or company comes up in whatever searches they conduct relating to your industry. Take over the top spot in search results for your name or brand. Our SEO services at Pearl Lemon Group will get your site to the top of Google's unpaid results.
Your website's content is crucial. Creating such materials is labour-intensive since they must be consistently and creatively presented to attract readers. For your website to stand out from the competition, you need to carefully consider the order in which material will display on your website. To help your business realise its maximum potential, our team will research and analyse various themes and concepts to inform the development of targeted marketing initiatives.
To get people excited about your product or service in the modern-day, you need to use digital advertising. Pearl Lemon Group suggests you try this service since it is the only way to ensure that the world will hear your message. We offer complete management of pay-per-click campaigns, as well as internet, social media, YouTube, and other forms of advertising. Just tell us how you'd want to be represented online, and we'll make it happen.
As the name implies, social media is all about making local connections. Growing your social media reach and obtaining more followers will involve constant and eye-catching postings that customers would like to connect with. Our experts can post to and manage your social media pages while keeping an eye out for new leads and conversations to participate in. Because they are professionals, they know precisely the top trends that customers need and want throughout the digital world.
Where would the pleasure be in eating if not for the presentation? Just lovely cuisine that won't provide enthusiasm and appetite. Like food, you should display your digital material attractively– that's why site designs are crucial. It functions as a plate, and a means to position your brand among web page visitors. When it comes to the execution and planning of a given project, the digital strategy developed by web design businesses is both more concise and accurate. Nothing is off-limits; they can transform anything into something that fits your brand. Digital consultants may assist organisations with existing websites in rebuilding or redesigning their sites to meet modern online standards.
Our digital marketing experts can help you assess your existing creative resources, identify the best technological options for your company, and craft effective short- and long-term marketing strategies. Help with public relations, marketing, networking, and inbound or outbound marketing campaigns.
It’s time to make use of what’s there in front of you if you want to start trending.
The internet, social media applications, and even a basic phone may transport you to places you never thought possible.
Put your trust in us, and we’ll make you the most sought-after construction company in the world.
We’ll help build your rep for you.
Search engine optimisation involves getting your website or webpage at the top of search results for any keyword related to your business. For instance, if people search keywords such as “construction companies near me”, “contact construction,” “construction for rent,” or anything relative to that, your website or webpage will come on top of their search.
Content marketing is an approach used to attract, engage, and maintain an audience by developing and sharing relevant articles, videos, podcasts, and other material. This method creates expertise, improves brand recognition, and keeps your business front of mind when it’s time to buy what you sell.
Pearl Lemon Group understands that every business is unique, and general strategies won’t work. A business must have a tailor-fit solution because it will reflect highly on the business. So to answer your question, yes, we customise the chosen solutions and ensure that you know about the plan at every step.
Pearl Lemon can digitally market your products and services, whether you are a small, medium, or large enterprise. We can customise our programs to suit your business size so that you can truly reap the benefits of digital marketing. After all, our experts can handle you no matter the size because they have years of knowledge and atomic skills.
We at Pearl Lemon Group believe that a business should have the freedom to pick and choose which of our digital marketing services they would want to use. Because of this, you can be assured that the assistance you receive from us will be uniquely suited to your needs. Our fees will be based on the specifics of your service package. To get started, please get in touch with us.