Trends are as fickle as the tides of the moon, and it appears that a new one has just washed up on our shoreline. Non-fungible tokens, or NFTs, have made their way into the digital market, and they’re swiftly becoming a favorite trend for many people. With the increased interest in NFTs, it was only a matter of time until NFT marketing emerged.
The impact of NFTs has already been evident in some of our news headlines. Mike Winkelmann, often known as Beeple, sold a JPEG file of his computer art for $69.3 million. The fanatical devotion to this new type of art doesn’t end there. Jack Dorsey, Twitter’s founder, auctioned his first tweet as an NFT for just over $2.9 million.
With these well-known influencers and their outstanding winning bids, it’s impossible to ignore NFTs’ growing popularity and the chance for a large payoff.
When a new product enters the digital art market, new marketing methods need to be brainstormed and implemented. Most marketing agencies are not ready for that yet, and can’t offer those interested in marketing their NFT offerings much in the way of advice, let alone tangible NFT marketing solutions and services.
Pearl Lemon, however, was built on thinking outside the box and ahead of the curve, so we DO have an extensive understanding of the NFT market and how to help our clients position and promote their offerings and get the best possible sales results.
NFTs are a type of digital ownership certificate. Anyone, from huge corporations to independent artists, can benefit from creating and selling these blockchain-based digital assets. These assets are fully unique to the original owner and can be bought or sold. To summarize, a non-fungible token (NFT) is a digital asset with no physical form that cannot be replaced or sold like other fungible assets.
The simple answer here is anyone who thinks they have something interesting to offer and is willing to take on some risk, in the form of the investment made in creating NFTs. Originally they were often the domain of independent artists across a number of artistic genres, but the number of companies – even big, household name companies – getting into NFTs is increasing.
Pringles recently debuted its newest flavor, “CryptoCrisp,” as a one-of-a-kind digital collectible NFT, with bids exceeding $2,000 to get one. Taco Bell’s NFT taco GIFs were completely sold out in less than 30 minutes. A piece about NFTs in the New York Times was sold for $560,000, as an NFT. NFTs were even the topic of a Saturday Night Live spoof, which was afterwards sold off as an NFT. The winning bid came in at around $360,000.
Sports stars, actors and musicians are getting into NFTs too. The NBA’s Steph Curry, tennis champion Naomi Osaka, musicians Jay-Z, Snoop Dog and Doja Cat and YouTuber turned boxer Logan Paul have all recently floated offerings on the NFT markets.
NFTs are sweeping the country, and they’re receiving a lot of press and gaining credibility. However, because it is still a new topic, not everyone will grasp what an NFT is or whether or not they should invest in online art. This calls for the development of NFT marketing skills. Or at least working with a full-service marketing agency like Pearl Lemon who have taken the time to understand the field and to develop and nurture those skills.
NFT marketing is still in its infancy, but so far we have found that here are some specific NFT marketing tactics that can yield stellar results:
It is advisable to focus your marketing efforts on your target demographic when trying to sell any product. This is especially true of NFT marketing.
Consider the product you’re attempting to offer and who is most likely to purchase it. Those are the folks with whom you should try to form bonds with and devote your time to reaching. Not everyone understands, or is interested in NFTs, it’s still a niche market, and your campaigns should be well targeted. Your NFTs will take off if you have the appropriate conversations with the right people.
Additionally, those same groups may be able to spread the word about your NFT projects to other potential purchasers, allowing you to reach an even broader audience. NFT influencer marketing is becoming a thing, and it can be a very successful NFT marketing tactic when done right.
Are you interested in launching a massive influencer marketing campaign with NFT artists? Pearl Lemon has a lot of expertise with viral NFT marketing that actually works on social media. To learn more, contact us today.
Interacting with the NFT community is one of the best ways to get your name out there and into the proper circles. Far more buyers and dealers are just getting started in the game. Your name, artwork, and reliability as a merchant will start to spread around NFT platforms if you join the right groups.
Social networking is an excellent place to start. NFT communities are quite active on platforms like Twitter, Reddit, Discord, and Telegram. You can participate in relevant debates and share your ideas.
In these niche forums, you can also request input from potential clients in order to elevate both yourself and your NFTs to a higher degree of success. It’s time-consuming stuff, and you need to know how to come off as genuine in these forums rather than someone just interested in selling ‘stuff’ and making a quick buck.
Need help with social media posting? Pearl Lemon has extensive experience in social media marketing, and is adept at representing clients on social media using voices that are genuine, trustworthy and engaging, which is exactly what NFT marketing in these venues calls for.
NFTs are new, and most people don’t understand them. What they do understand, however, is their love of certain things, their fandoms, and their interest in collecting memorabilia and other goods centered around their interests and passions.
One of the best ways to develop interest in, and demand for, your own NFTs is to make an effort, via content marketing, to educate people about NFTs and why they might want to get into them.
Interacting with enthusiasts, fans, and others in forums, via blogs and niche social media and providing informative, educational content about NFTs will not only help you become recognized as an expert in the industry, but also help your web properties – and the NFTs you are offering – get found in search via SEO.
Whatever NFT offerings you’ve created, or are planning to create, Pearl Lemon can help skyrocket your NFT marketing. We can not only help you promote your NFTs as a full-service digital marketing agency, but we can also combine our organic NFT marketing services with our other areas of expertise.
Our expert SEO teams can aid in the optimization of your content marketing for search engines, while Pearl Lemon’s lead generation, digital PR, and social media marketing specialists will help to spread the word about the unique material you’ve created. Furthermore, our design and development teams can assist you in aligning your brand and NFT with your overall marketing plan.
The NFT market is moving fast.
Contact us today and let’s get that conversation started, so you can stay ahead of the trend and make the most of what this exciting new digital frontier has to offer.
NFT marketing is vital for the same reason all marketing is important: it gets the word out about your products and brand. Especially when working in the NFT industry, which is highly competitive, making sure that NFT marketplace users understand your brand and product line is crucial. NFT marketing is also crucial because many of your profits from NFT rely on “demonstrated value.” If consumers don’t see value in your NFTs, they won’t be willing to pay top-dollar. By marketing them and demonstrating their value to consumers, you can be sure to turn a high profit from your NFTs.
The NFT market is currently valued at $15.7 billion (while some value it at 11.3) but is expected to balloon to $231 billion by 2030. This is mainly because NFTs have been adopted by lucrative industries like sports and gaming, which have used the NFT marketplace to launch new lines of collectables, build team brands, and provide new incentives for gamers and sports fans. On the popular side of things, there are currently 360,000 NFT owners who hold about $2.7 million in NFT assets between them as of 2021. However, the Financial Times estimates that only 9% of NFT owners have delivered 80% of the market’s value.
Here are some tips on how to market your NFTs on social media:
Offer a look behind the curtain. A behind-the-scenes look at your NFT art creation process will allow Twitter users to verify your authenticity and establish a relationship with your brand and online identity.
Pearl Lemon’s approach to NFT marketing is different because we have industry experts. Our marketing team has unique experience in the NFT industry and knows how to stay on top of current trends so you can align your brand with the expectations of your audience. Further, our team knows their way around social media thanks to our unique experience in SEO training across all major social media platforms, which ensures that your NFT content gets to the top of your audience’s search results. If you’re interested in utilising our NFT marketing services, book a call with us here!