The hotel industry today is dynamic and competitive, so effective marketing strategies are critical for the success of any hotel business. Whether you’re launching a new location, increasing bookings, or rebranding, Pearl Lemon Group hotel digital marketing services can be a game-changer for you.
Pearl Lemon Group has numerous awards, over 25 years of collective experience, and has all the grit and know-how to lift your hotel business’s digital marketing efforts and overall presence to the next level.
As of 2021, statistics show that over 4.66 billion people are active internet users worldwide, making 59.5% of the global population. Of these people, 92.6% access the internet using their mobile devices.
The internet connects billions of people worldwide, and for modern society, it is a core pillar for information. Using the right strategy and creativity, hotels can harness the power of digital marketing to create magic.
Pearl Lemon Group is an award-winning, creative, innovative full-service digital marketing agency working with businesses in the UK and worldwide. We deliver custom-tailored experiences to help your business grow and attract more customers.
Everywhere in the world, people rely on the internet for information.
From a nearby restaurant to a hotel several miles away from your current location, the internet has answers to your queries. In short, the internet is an Epitome of Information.
To find a hotel at any location, all a person has to do is type in “hotels in place X,” and they will be presented with results. There has never been a better time for your hotel business to be visible than now.
Your hotel’s search ranking purely depends on your visibility. And this visibility depends on algorithms, quality content, and how visitors engage with your website.
This is where digital marketing and strategizing come into play.
Hotel digital marketing or hospitality marketing involves building and maintaining your hotel’s presence online. These efforts are executed on social media platforms like Facebook, Twitter, Instagram, and various search engines like Google.
Ultimately, digital marketing gets you more bookings, better visibility and can establish you as a brand leader in the industry.
In the current digital age, many visitors take to the internet to search for hotels and services they provide. A solid hotel digital marketing strategy can help you approach all potential guests and build a loyal customer base for your business.
Your Guest’s journey begins after making an organic search on Google, Bing, or other search engines. That’s why you have to be visible on these platforms.
The digital landscape is constantly changing; you need to keep your face out there to stay relevant. Through hospitality events and research, you can take your prospects through to the booking phase.
The internet led to the rise of search engines. Now everybody wants their business to get registered on Google. You can find everything on the internet, from a coffee stall to the world’s tallest hotel atop the Shangai Tower, you will find it.
The best part is that registering your Hotel on Google is free!
“Google My Business” or GMB is there to bridge the gap between business owners and end-users. Before guests make a booking, they search the properties they would be staying at. A potential customer searches it all from facilities to ratings and reviews, photos, price ranges, and FAQs.
You can install GMB on your smartphone or create a website version. Then you fill up the registration form with the required information like your hotel name, star category, location, facilities, contact information, and so on.
Make sure that you keep your contact details and information up to date.
With ‘Google My Business,’ you have access to features such as:
After investing time in GMB, you can also enroll for Google’s Free Hotel Booking Link, allowing Hotels to display their booking rates and acquire direct bookings with no 3rd parties involved.
Having a website is a crucial thing in your digital marketing strategy. And not just any website, your hotel site should showcase your amenity, location, rooms, and everything else that will aid visitors in their decision-making.
You have to ensure that your website is well optimized and mobile-friendly too.
SEO is a process that involves optimizing your website in all aspects to improve your organic ranking positions on search engines like Google or Bing and make it easier for your target audience to find you online.
Good SEO practices will rank your hotel higher in the search engines, giving you the visibility you need, especially local SEO.
Local SEO focuses on your hotel visibility in the local search results. For example, if you have a hotel in Westminster, London- your local SEO will focus on your hotel being in “hotels near me” or “hotels in Westminster” results.
Getting your hotel listed on metasearch engines, Google Hotel Ads, TripAdvisor or Yelp will not only boost your visibility but will also improve your brand authority.
Alternatively, you can opt for sponsored ads on social media platforms like Facebook, Instagram, or youtube. This is the cheapest way to attract more guests while not exceeding your budget.
Similarly, remarketing ads allow you to bring your hotel business to people who have already visited your website, increasing the chances of them booking with you again.
Having an active social media presence on social media platforms like Facebook, Instagram, Youtube is a must for businesses currently.
There are also several social media management tools businesses can use to get the most out of their social media.
Social media marketing involves:
Social listening is basically monitoring your social media accounts for mentions, promotions, lead generation, user content generation, and more.
Social listening is an opportunity to promote your business by actively engaging in posts across your social media that highlight your brand.
For example, if someone mentions or geotags your hotel, promote that post on your social media-acknowledge it. This improves your engagement level and creates a good impression on your potential guests.
Check out any hotel’s website gallery, and you will come across video-based content in their archives. These promotional videos give 360-degree information and views about their hotels, capturing all the essential aspects like the lobby, room interiors, restaurants, swimming pools, etc.
In the dawn of the global pandemic, many hotels are creating videos showing and highlighting the procedures they are taking to ensure the safety of their guests, for example, COVID-19 checks, use of masks, gloves, and sanitizers before entering their premises.
Video information helps guests choose the perfect hotel to stay in and an inside look into the services they would be receiving. You can maximize your options by uploading them on your social media and even YouTube.
Even though this method is underestimated by many, hotels can use it effectively if they want. Emails are one of the best ways to communicate for business.
Email marketing can help you connect with guests, keep in touch with them and provide guidance about selecting the best services as per their budget.
Influencer marketing is an online marketing strategy that can produce tangible results for hotels. Influencers have the power to attract a massive audience to your business because they have the power to affect the purchasing decisions of their followers.
Influencers can post about your hotel on their preferred social media channels and engage their followers to go for your services.
Hotel blogging is something you should take advantage of as a hotelier. Blogging offers the ability to fully expand on topics and attract like-minded readers(potential guests).
Blogging provides deep knowledge about particular topics that might interest visitors and convince them to go for your services. Travel blogs are trending among travelers, highlight information on local sightseeing, create pamphlets and guest sheets to help your visitors with all the necessary information.
Better yet, digitalize your information. Again, having a website is a must. These blogs give visitors relevant information and help your website gain more views coupled with good SEO practices.
Chatbots are becoming popular in the hospitality business. They help with conversations and can improve your brand reputation. You can use chatbots as a way to increase engagement with your prospects and answer queries.
Chats improve communication and direct people throughout their booking journey.
The hotel industry revolves around guest satisfaction, so you must do everything to keep your online reputation clean. Respond to queries as quickly as you can. Even negative feedback is as valuable as positive feedback, do not dismiss it.
You need to know what people are saying about you and monitor it. Online reviews are what your current and future guests will look at to decide if they stay with you.
Maintaining your online reputation is vital; keep a close track of your ratings and reviews and set objectives of what you want your guests to say about your hotel once they leave.
A well-maintained hotel reputation is sure to get you more bookings.
It’s essential that you have a marketing strategy in place and that every marketing activity is aligned with your goals and objectives.
When you partner with Pearl Lemon Group’s digital marketing agency, you will have a competitive advantage, especially over your local competitors across the UK.
Pearl Lemon Group operates on communication and trust, so we will ensure that our communication is on point and that all your expectations are met, more to it- exceeded.
Our goal is to support our clients’ teams and help uphold internal marketing with our specialized digital services.
Pearl Lemon Group can help you succeed at digital marketing, whether you’re based in London or anywhere else in the UK. From SEO and PPC, Managing your social media or email marketing campaigns, Pearl Lemon Group can help you thrive.
Let us help you build a sustainable digital marketing strategy for your brand. Every business has a unique story, and our digital marketing services take an approach in line with your brand goals.
We always start with an in-depth assessment of your businesses’ target market and focus on the key revenue drivers to build brand awareness and site traffic.
Pearl Lemon Group is a London-based SEO and digital marketing agency serving clients worldwide. We have a track record of ranking our clients on page one Google!
But don’t just take our word for it; take a look at our video case studies and reviews from our clients!. We use the latest data insights and digital trends to create an optimized digital foundation for your organic growth, build your brand and increase ROI.
Contact us to discover how to help your business grow in the UK and beyond.
Hotels are unique and interesting each in their own right. Whether you are a colonial AirBnB, a historical hotel or a new and posh hotel...your website needs to reflect this as well.
This is where the Pearl Lemon Group's design team gets to step in.
We can ensure your site is expertly designed with brand consistency to reflect who you are, what you do all while being attractive to potential visitors.
Creating content for your pages and blogs around your keywords are a critical component to your digital marketing scheme.
As a hotel though, you have additional needs to take care of. You need to highlight your hotel and what is unique about you, but also events and things everyone must do near you.
This approach will help you attract people to you for you and to your hotel for the things going on near you.
SEO is the cornerstone to any hotel website's success.
But have no fear! You will have the hotel SEO experts at Pearl Lemon Group to help you.
We will ensure you have an excellent backlink profile, keyword rich copy and more so you stand out above the crowd.
Working with a Pearl Lemon hotel social media specialist will give your content a consistent feel aligned with your brand.
Maintaining an active social media profile can help you ensure all your potential clients can see where they will be staying and then some.
Ads are a great way to get in front of your ideal customer.
We can help you set up PPC ads on Google, FB and more to get your site in the search queries of your ideal clientele.
Our team knows exactly how to cater towards your ideal hotel guests, this way we can help you ensure all of your rooms are full.
Our digital marketing experts will help you assess your current strategy to help you determine if PPC, SEO, SMM and more is going to be best suited for you to help ensure you get the best reach and results during your campaign.
Each plan is unique and catered to your company so you can rest assured we aren't sending every client the same plan.