The hotel industry today is dynamic and competitive, so effective marketing strategies are critical for the success of any hotel business. Whether launching a new location, increasing bookings, or rebranding, Pearl Lemon Group hotel’s digital marketing services can be a game-changer for you.
Pearl Lemon Group has numerous awards, over 25 years of collective experience, and has all the grit and know-how to lift your hotel business’s digital marketing efforts and overall presence to the next level.
As of 2021, statistics show that over 4.66 billion are active internet users worldwide, making up 59.5% of the global population. Of these people, 92.6% access the internet using their mobile devices.
The internet connects billions of people worldwide, and it is a core pillar of information for modern society. Using the right strategy and creativity, hotels can harness the power of digital marketing to create magic.
Pearl Lemon Group is an award-winning, creative, innovative full-service digital marketing agency working with businesses in the UK and worldwide. We deliver custom-tailored experiences to help your business grow and attract more customers.
Hotel digital marketing or hospitality marketing involves building and maintaining your hotel’s presence online. These efforts are executed on social media platforms like Facebook, Twitter, Instagram, and various search engines like Google.
Ultimately, digital marketing gets you more bookings and visibility and can establish you as a brand leader in the industry.
In the current digital age, many visitors take to the internet to search for hotels and the services they provide. A solid hotel digital marketing strategy can help you approach all potential guests and build a loyal customer base for your business.
Your Guest’s journey begins after making an organic search on Google, Bing, or other search engines. That’s why you have to be visible on these platforms.
The digital landscape is constantly changing; you must keep your face out there to stay relevant. You can take your prospects through to the booking phase through hospitality events and research.
The internet led to the rise of search engines. Now everybody wants their business to get registered on Google. You can find everything on the internet, from a coffee stall to the world’s tallest hotel atop the Shangai Tower, you will find it.
The best part is that registering your Hotel on Google is free!
“Google My Business” or GMB is there to bridge the gap between business owners and end-users. Before guests make a booking, they search the properties they would be staying at. A potential customer searches everything from facilities to ratings and reviews, photos, price ranges, and FAQs.
You can install GMB on your smartphone or create a website version. Then you fill the registration form with the required information like your hotel name, star category, location, facilities, contact information, and so on
Make sure that you keep your contact details and information up to date.
With ‘Google My Business,’ you have access to features such as:
After investing time in GMB, you can also enrol for Google’s Free Hotel Booking Link, allowing Hotels to display their booking rates and acquire direct bookings with no 3rd parties involved.
Having a website is a crucial thing in your digital marketing strategy. And not just any website, your hotel site should showcase your amenity, location, rooms, and everything else that will aid visitors in their decision-making.
You have to ensure that your website is well optimized and mobile-friendly too.
SEO aims to increase your website’s organic ranking on search engines like Google and Bing and make it simpler for your target audience to find you online.
Good SEO methods will boost your hotel’s visibility in search engines, especially local SEO.
Local SEO focuses on how visible your hotel is in local search results. If you own a hotel in Westminster, London, for instance, your local SEO strategy will concentrate on getting your establishment to show up in searches for “hotels near me” or “hotels in Westminster.”
Getting your hotel listed on metasearch engines, Google Hotel Ads, TripAdvisor or Yelp will boost your visibility and improve your brand authority.
Alternatively, you can opt for sponsored ads on social media platforms like Facebook, Instagram, or YouTube. This is the cheapest way to attract more guests while not exceeding your budget.
Similarly, remarketing ads allow you to bring your hotel business to people who have already visited your website, increasing the chances of booking with you again.
An active presence on social media platforms like Facebook, Instagram, and YouTube is a must for businesses.
There are also several social media management tools businesses can use to get the most out of their social media.
Social media marketing involves:
Social listening is basically monitoring your social media accounts for mentions, promotions, lead generation, user content generation, and more.
Social listening is an opportunity to promote your business by actively engaging in posts across your social media that highlight your brand.
For example, if someone mentions or geotags your hotel, promote that post on your social media-acknowledge it. This improves your engagement level and creates a good impression on potential guests.
Check out any hotel’s website gallery, and you will find video-based content in their archives. These promotional videos give 360-degree views about their hotels, capturing all the essential aspects like the lobby, room interiors, restaurants, swimming pools, etc.
In the dawn of the global pandemic, many hotels are creating videos showing and highlighting the procedures they are taking to ensure the safety of their guests, for example, COVID-19 checks, use of masks, gloves, and sanitizers before entering their premises.
Video information helps guests choose the perfect hotel to stay in and gives an inside look into the services they would be receiving. You can maximize your options by uploading them on your social media and YouTube.
Even though this method is underestimated by many, hotels can use it effectively if they want. Emails are one of the best ways to communicate for business.
Email marketing can help you connect with guests, keep in touch with them and provide guidance about selecting the best services per their budget.
Influencer marketing is an online strategy that can produce tangible results for hotels. Influencers have the power to attract a massive audience to your business because they have the power to affect the purchasing decisions of their followers.
Influencers can post about your hotel on their preferred social media channels and engage their followers with your services.
Hotel blogging is something you should take advantage of as a hotelier. Blogging offers the ability to fully expand on topics and attract like-minded readers(potential guests).
Blogging provides deep knowledge about particular topics that might interest visitors and convince them to go for your services. Travel blogs trend among travellers, highlight information on local sightseeing and create pamphlets and guest sheets to help your visitors with all the necessary information.
Better yet, digitalize your information. Again, having a website is a must. These blogs give visitors relevant information and help your website gain more views and good SEO practices.
Chatbots are becoming popular in the hospitality business. They help with conversations and can improve your brand reputation. You can use chatbots to increase engagement with your prospects and answer queries.
Chats improve communication and direct people throughout their booking journey.
The hotel industry revolves around guest satisfaction, so you must do everything to keep your online reputation clean. Respond to queries as quickly as you can. Even negative feedback is as valuable as positive feedback, do not dismiss it.
You need to know what people are saying about you and monitor it. Online reviews are what your current and future guests will look at to decide if they stay with you.
Maintaining your online reputation is vital; keep close track of your ratings and reviews and set objectives of what you want your guests to say about your hotel once they leave.
A well-maintained hotel reputation is sure to get you more bookings.
You need to create a marketing strategy and ensure that all your promotional efforts are related to your goals and objectives.
You will have an advantage over your local UK competition when you collaborate with the digital marketing agency of Pearl Lemon Group.
We operate on communication and trust, so we will ensure that our communication is on point and that all your expectations are met, more to it- exceeded.
We aim to support our clients’ teams and help uphold internal marketing with our specialized digital services.
Pearl Lemon Group can help you succeed at digital marketing, whether based in London or elsewhere in the UK. From SEO and PPC, Managing your social media or email marketing campaigns, Pearl Lemon Group can help you thrive.
Let us help you build a sustainable digital marketing strategy for your brand. Contact us to discover how to help your business grow in the UK and beyond.
Hotel digital marketing can not only drive direct bookings but can raise overall awareness about your hotel! Not many hotels take advantage of digital marketing so get the upper hand by Booking a Call with Pearl Lemon Group!
Digital marketing can increase bookings for hotels by building an online presence. Digital marketing strategies can allow more people to find out about your hotel so book a call today!
Digital marketing has opened the door to more bookings. It has influenced the visibility of the hospitality industry and converted visitors to paying customers. Drive traffic with the help of Pearl Lemon Group!