People can be categorised into two groups: those who enjoy shopping and those who hate it. It is important to understand that we all need to do this occasionally. To which of them would you not credit yourself?
As a result, we constantly encounter signals in our environment that aim to persuade us to purchase a specific good from a specific retailer. This is what makes retail marketing so incredibly difficult. To attract a customer who clicks the Buy button on their website or visits the store and gets a credit card, they frequently compete for attention.
We at Pearl Lemon Group can help you identify which areas you need to improve and start there to create a bespoke digital marketing campaign for you.
Contact us today!
In the age of new retail, are your digital marketing methods still relevant? Multiple channels and gadgets are becoming less distinct. Retail brands must be able to track and comprehend the customer journey across several touchpoints if they want to win customers.
Let’s learn what omnichannel retailing-era digital marketing tactics are effective for curtain and carpet retail brands.
Make sure to provide the information they need since whenever someone uses the internet, they search for solutions. Make sure that you are responding to the inquiries of your target audience online, whether that be through thoughtfully crafted blog articles or a FAQ area on your website.
Remember, your mission is to prove to everyone online that you know your industry better than your competition. Stick to the facts, transmit them in a style that makes sense to your intended audience, and commit to them consistently.
User-generated content shared on social media gives your e-commerce business free marketing and visibility. People are more likely to trust your company when they see photographs of happy consumers using your goods on social media.
UGC can take the shape of reviews and recommendations in addition to social media photographs. UGC increases traffic to both your offline and online stores when used effectively.
Nothing beats an interesting promotional email, even though it may be one of the more traditional methods in the digital arsenal.
A survey questioned participants, “How frequently, if at all, would you like to receive promotional emails from businesses with which you do business?”
86% of respondents preferred monthly delivery, while 61% preferred at least weekly. That’s a big opportunity!
But where do you begin?
A mailing list and an email platform are required. From there, consider making a straightforward email template that you can use to promote your most recent offering or deal, or go more in-depth by showcasing your store’s participation in the neighbourhood or behind-the-scenes images and tales.
Giving potential buyers the finest user experience is the single most effective approach for merchants to increase online conversion and make sure that customers and visitors can finish the checkout and make the purchase.
Customers must be able to navigate simply and easily in order to find the things they require. Making online shopping as convenient as going to a store or even more so is the key. This entails providing the potential customer full access to product variations (fabric options), sizing charts, and FAQs that help them go confidently through the checkout process.
When you see everyone on the street staring at their phones when you’re out on a stroll, you wonder what’s wrong with people. But as a retailer, you should also consider, “How can I benefit from that?”
It appears that consumers frequently use their phones when shopping in stores. 80% of shoppers look up reviews, compare pricing, or search for other stores’ locations on their phones while inside a store.
Therefore, your digital marketing plan must be compatible with mobile devices. Aside from that, offering Wi-Fi is also a good idea since you can still collect data from customers who choose to make their purchases elsewhere. You can actively respond to customer questions while they are on the phone in your stores by using an SMS marketing platform.
One of the most crucial actions you may do for your company maybe this one. Either dedicate yourself to being a digital marketing specialist or leave it to the professionals. We take great satisfaction in being the digital marketing agency for small businesses here at Pearl Lemon. We look at ourselves as a partner within your business.
Retail business entrepreneurs frequently wear many hats, especially in the beginning. You’re managing inventory, training workers, communicating with vendors, and a host of other things your firm requires to run properly.
You are aware that digital marketing boosts sales, but you are having trouble finding the time or even knowing where to begin.
Fortunately, Pearl Lemon Group experts can fully take charge of your digital marketing.
The Pearl Lemon Group is an expert in website design, development, SEO, any social media platform, content marketing, and pay-per-click marketing (and more). We have firsthand knowledge from working in the curtain and carpet store sector that developing and implementing a digital marketing strategy will help you grow your company.
To discuss your digital marketing strategies and learn how we can support the expansion of your online business, get in touch with us.
For small-to-midsized firms, the typical cost of digital marketing services in 2022 will be between $2500 and $12,000 per month, $50 and $500+ per hour, and $1000 and $7500 per project.
Get your free quote with us-book a call today.
When done properly, digital marketing brings several benefits, this includes:
Hiring a professional digital marketing firm is essential if your objective is to boost traffic and sales. You can promote your company online to bring in more clients, raise sales, and improve your brand’s reputation with the assistance of a digital marketing agency.